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Wednesday Cable News Ratings: Re-Airs Rule The Night

There are a handful shows on cable news during prime time that broadcast once, and then pop up again a couple hours later as a re-air. They’re not always true repeats–in some cases, the entire production crew is still in the control room making sure everything runs smoothly. But there’s a strange phenomenon with the ratings of these shows: sometimes the re-air will actually out-rate the original broadcast. On Wednesday night, this happened with four of the five shows that regularly show up twice: AC360 (better in the 25-54 demo at 10 p.m. than 8 p.m.), The Ed Show (11 p.m. better than 8 p.m.), OutFront (11 p.m. better than 7 p.m.), and Hardball (7 p.m. bests the 5 p.m.). The only re-air to not beat its original broadcast? The O’Reilly Factor, which leads the night in ratings on a regular basis with its 8 p.m. first run.

What does it mean? Who knows. But it’s a fun little fact on a night without much noteworthy news from the numbers.

Some other nuggets from Wednesday:

  • MSNBC attracted over 200,000 viewers in the demo in three separate time slots (Matthews, Maddow, and O’Donnell at 7:00, 9:00, and 10:00, respectively). O’Donnell pulled a relatively strong rating of 237,000 demo viewers.
  • HLN’s Special Report at 5 p.m. attracted just 33,000 viewers in the demo. Even if you double that number, it still didn’t threaten the second-worst show.
  • Here are the complete cable news ratings for Wednesday night:

  • TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    392

    Blitzer 

    163

    Matthews 

    148

    Special 

    33

    6 pm Baier 

    438

    King, USA 

    99

    Sharpton 

    148

    Prime 

    74

    7 pm Shep 

    384

    Burnett 

    97

    Matthews 

    211

    Issues 

    133

    8 pm O’Reilly 

    704

    Cooper 

    167

    Schultz 

    188

    Grace 

    160

    9 pm Hannity 

    617

    Piers 

    158

    Maddow 

    264

    Dr. Drew 

    110

    10 pm Van Susteren 

    392

    Cooper 

    184

    O’Donnell 

    237

    Behar 

    84

    11 pm O’Reilly 

    419

    Burnett 

    124

    Schultz 

    195

    Showbiz 

    73

    TOTAL DAY 295 119 127 78
    PRIME TIME 573 170 231 116
    Data by Nielsen Media Research. Live and same day (DVR) data.
    TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
    Fox News CNN MSNBC CNN Headline News
    5 pm The5 

    1,661

    Blitzer 

    865

    Matthews 

    806

    Special 

    157

    6 pm Baier 

    2,076

    King, USA 

    587

    Sharpton 

    728

    Prime
    252
    7 pm Shep 

    2,033

    Burnett 

    510

    Matthews 

    801

    Issues 

    365

    8 pm O’Reilly 

    3,546

    Cooper 

    493

    Schultz 

    1,032

    Grace 

    500

    9 pm Hannity 

    2,758

    Piers 

    582

    Maddow 

    1,006

    DrDrew 

    360

    10 pm Greta 

    1,795

    Cooper 

    582

    O’Donnell
    898
    Behar 

    380

    11 pm O’Reilly 

    1,209

    Burnett 

    372

    Schultz
    554
    Showbiz 

    247

    TOTAL DAY 1,260 424 477 206
    PRIME TIME 2,704 552 980 407
    Data by Nielsen Media Research. Live and same day (DVR) data
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