Cable News Ratings Monday March 21: New Day Beats Morning Joe in the Demo

 

New Day on Monday

CNN’s New Day beat Morning Joe, its MSNBC competition, in the advertiser coveted 25-54 age demographic on Monday.

John Berman and Brianna Keilar-hosted New Day, which has seen some wins recently after struggling in the ratings in the last year, averaged 131,000 across three hours in the demo. Morning Joe, hosted by Joe Scarborough and Mika Brzezinski, placed third in cable news with 75,000 in the demo.

Fox & Friends, as usually, dominated the morning shows, averaging 270,000 viewers in the demo.

In total viewers, Fox & Friends placed first, Morning Joe came second, and New Day third.

It wasn’t just CNN’s New Day either: every CNN show beat every MSNBC show in the demo on Monday.

Here is a full breakdown of Monday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
1083
NEW DAY:
387
MORNING JOE:
792
DIAMOND AND SILK CRYSTAL:
19
ELEMENTARY:
25
7a FOX AND FRIENDS:
1529
NEW DAY:
552
WAKE UP AMERICA:
83
MORNING IN AMERICA:
27
8a FOX AND FRIENDS:
1827
NEW DAY:
749
9a AMERICAS NEWSROOM:
1924
CNN NEWSROOM:
815
MSNBC REPORTS- LIVE:
659
NATIONAL REPORT:
184
10a AMERICAS NEWSROOM:
2032
CNN NEWSROOM:
806
JOSE DIAZ-BALART REPORTS:
599
IN THE HEAT OF THE NIGHT:
123
11a FAULKNER FOCUS, THE:
1880
AT THIS HOUR:
797
MSNBC SPECIAL COVERAGE:
590
IN THE HEAT OF THE NIGHT:
141
12p OUTNUMBERED:
2128
INSIDE POLITICS:
832
ANDREA MITCHELL REPORTS:
701
JOHN BACHMAN NOW:
163
IN THE HEAT OF THE NIGHT:
239
1p AMERICA REPORTS:
1899
CNN NEWSROOM:
911
MTP DAILY:
738
BLUE BLOODS:
172
2p AMERICA REPORTS:
1764
CNN NEWSROOM:
889
KATY TUR REPORTS:
724
AMERICAN AGENDA:
164
BLUE BLOODS:
243
3p STORY, THE:
1723
CNN NEWSROOM:
919
HALLIE JACKSON REPORTS:
712
BLUE BLOODS:
298
4p YOUR WORLD W/NEIL CAVUTO:
1746
LEAD WITH JAKE TAPPER:
897
DEADLINE:WHITE HOUSE:
1065
ERIC BOLLING THE BALANCE:
276
BLUE BLOODS:
358
5p FIVE, THE:
3554
SITUATION ROOM:
894
CHRIS SALCEDO SHOW, THE:
263
NEWSNATION: RUSH HOUR:
146
6p SPECIAL RPT W/BRET BAIER:
2593
SITUATION ROOM:
882
BEAT W/ARI MELBER:
1113
SPICER & CO:
275
DONLON REPORT, THE:
53
7p JESSE WATTERS PRIMETIME:
2574
ERIN BURNETT OUTFRONT:
912
REIDOUT:
1160
GREG KELLY REPORTS:
401
ON BALANCE W/ VITTERT:
58
8p TUCKER CARLSON TONIGHT:
3746
ANDERSON COOPER 360:
1068
ALL IN W/ CHRIS HAYES:
1117
STINCHFIELD:
281
NEWSNATION PRIME:
57
9p HANNITY:
2953
CNN TONIGHT:
915
RACHEL MADDOW SHOW:
1374
PRIME NEWS:
146
DAN ABRAMS LIVE:
52
10p INGRAHAM ANGLE, THE:
2271
DON LEMON TONIGHT:
855
LAST WORD W/ L. ODONNELL:
1252
ROB SCHMITT TONIGHT:
167
BANFIELD:
87
11p GUTFELD!:
1957
DON LEMON TONIGHT:
581
11TH HOUR W/ S. RUHLE:
809
GREG KELLY REPORTS:
142
NN PRIME: SPECIAL REPORT:
43

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
247
NEW DAY:
108
MORNING JOE:
75
DIAMOND AND SILK CRYSTAL:
7
ELEMENTARY:
3
7a FOX AND FRIENDS:
302
NEW DAY:
129
WAKE UP AMERICA:
9
MORNING IN AMERICA:
1
8a FOX AND FRIENDS:
262
NEW DAY:
158
9a AMERICAS NEWSROOM:
356
CNN NEWSROOM:
172
MSNBC REPORTS- LIVE:
64
NATIONAL REPORT:
28
10a AMERICAS NEWSROOM:
349
CNN NEWSROOM:
181
JOSE DIAZ-BALART REPORTS:
49
IN THE HEAT OF THE NIGHT:
20
11a FAULKNER FOCUS, THE:
308
AT THIS HOUR:
160
MSNBC SPECIAL COVERAGE:
61
IN THE HEAT OF THE NIGHT:
29
12p OUTNUMBERED:
343
INSIDE POLITICS:
178
ANDREA MITCHELL REPORTS:
75
JOHN BACHMAN NOW:
39
IN THE HEAT OF THE NIGHT:
32
1p AMERICA REPORTS:
282
CNN NEWSROOM:
229
MTP DAILY:
81
BLUE BLOODS:
24
2p AMERICA REPORTS:
289
CNN NEWSROOM:
204
KATY TUR REPORTS:
90
AMERICAN AGENDA:
25
BLUE BLOODS:
54
3p STORY, THE:
327
CNN NEWSROOM:
175
HALLIE JACKSON REPORTS:
83
BLUE BLOODS:
55
4p YOUR WORLD W/NEIL CAVUTO:
335
LEAD WITH JAKE TAPPER:
149
DEADLINE:WHITE HOUSE:
126
ERIC BOLLING THE BALANCE:
31
BLUE BLOODS:
59
5p FIVE, THE:
552
SITUATION ROOM:
218
CHRIS SALCEDO SHOW, THE:
25
NEWSNATION: RUSH HOUR:
37
6p SPECIAL RPT W/BRET BAIER:
371
SITUATION ROOM:
225
BEAT W/ARI MELBER:
159
SPICER & CO:
21
DONLON REPORT, THE:
13
7p JESSE WATTERS PRIMETIME:
429
ERIN BURNETT OUTFRONT:
265
REIDOUT:
189
GREG KELLY REPORTS:
32
ON BALANCE W/ VITTERT:
9
8p TUCKER CARLSON TONIGHT:
671
ANDERSON COOPER 360:
278
ALL IN W/ CHRIS HAYES:
160
STINCHFIELD:
27
NEWSNATION PRIME:
12
9p HANNITY:
480
CNN TONIGHT:
248
RACHEL MADDOW SHOW:
233
PRIME NEWS:
19
DAN ABRAMS LIVE:
13
10p INGRAHAM ANGLE, THE:
386
DON LEMON TONIGHT:
265
LAST WORD W/ L. ODONNELL:
151
ROB SCHMITT TONIGHT:
11
BANFIELD:
26
11p GUTFELD!:
417
DON LEMON TONIGHT:
145
11TH HOUR W/ S. RUHLE:
130
GREG KELLY REPORTS:
22
NN PRIME: SPECIAL REPORT:
20

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 demo.

Total viewers:

CNN: 760,000

Fox: 1.98 million

MSNBC: 820,000

25-54 Demo:

CNN: 186,000

Fox News: 350,000

MSNBC: 106,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 946,000

Fox News: 2.99 million

MSNBC: 1.24 million

25-54 Demo:

CNN: 264,000

Fox News: 512,000

MSNBC: 181,000

For more ratings information and analysis go to ShowBuzz Daily.

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