CNN’s John King Gets Pummeled As Ed Schultz Beats Matthews, Twice

Cable news ratings, December 1, 2010:

•John King, USA will want a do-over on the first night of December.  Turning in an anemic 87,000 viewers 25-54, King’s numbers made Parker/Spitzer‘s 132,000 viewers look like a steamroller.

•At MSNBC, The Ed Show had a solid night, beating both airings of Chris Matthews‘ show, at 5 o’clock and 7.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 537	Blitzer 67	Matthews 134	Showbiz 41
6 pm	Baier 377	Blitzer 106	Ed Show 212	Prime 68
7 pm	Shep 428	King, USA 87	Matthews 200	Issues 203
8 pm	O’Reilly 804	ParkerSpitzer 132	Olbermann 287	Grace 232
9 pm	Hannity 570	King 112	Maddow 308	Behar 134
10 pm	Van Susteren 458	Cooper 155	O’Donnell 267	Grace 133
11 pm	O’Reilly 403	Cooper 129	Olbermann 157	Showbiz 116
TOTAL DAY	366	94	153	120
PRIME TIME	611	133	288	163
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2172	Blitzer 521	Matthews 589	Showbiz 113
6 pm	Baier 2076	Blitzer 584	Ed Show 726	Prime 192
7 pm	Shep 1842	King, USA 369	Matthews 757	Issues 532
8 pm	O’Reilly 3463	ParkerSpitzer 491	Olbermann 993	Grace 648
9 pm	Hannity 2476	King 476	Maddow 1005	Behar 507
10 pm	Van Susteren 2051	Cooper 595	O’Donnell 826	Grace 349
11 pm	O’Reilly 1598	Cooper 357	Olbermann 494	Showbiz 319
TOTAL DAY	1533	374	505	296
PRIME TIME	2665	521	944	494
Data by Nielsen Media Research. Live and same day (DVR) data

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