Larry King Falls To Fourth Friday Night

Cable news ratings, December 3, 2010:

•CNN’s departing interview king Larry King had a rough night Friday, finishing fourth with just 90,000 viewers 25-54–less than a quarter of the viewership of timeslot winner Sean Hannity on Fox News.

•At MSNBC, the biggest performer of the night Friday wasn’t Rachel Maddow or Keith Olbermann. Both got beaten by Friday night crime fare Lockup, which performed solidly, even winning the time period among viewers 25-54 at 11 p.m.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 352	Blitzer 156	Matthews 152	Showbiz 41
6 pm	Baier 326	Blitzer 141	Ed Show 155	Prime 51
7 pm	Shep 426	King, USA 102	Matthews 139	Issues 160
8 pm	O’Reilly 630	ParkerSpitzer 119	Olbermann 274	Grace 142
9 pm	Hannity 438	King 90	Maddow 236	Behar 97
10 pm	Lennon 304	Cooper 114	Lockup 277	Grace 92
11 pm	O’Reilly 307	Cooper 115	Lockup 335	Showbiz 105
TOTAL DAY	308	118	176	106
PRIME TIME	458	108	262	85
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1782	Blitzer 554	Matthews 600	Showbiz 99
6 pm	Baier 2169	Blitzer 560	Ed Show 736	Prime 161
7 pm	Shep 1803	King, USA 333	Matthews 646	Issues 425
8 pm	O’Reilly 3018	ParkerSpitzer 420	Olbermann 1120	Grace 567
9 pm	Hannity 2058	King 517	Maddow 905	Behar 393
10 pm	Lennon 1232	Cooper 466	Lockup 557	Grace 263
11 pm	O’Reilly 1143	Cooper 367	Lockup 583	Showbiz 280
TOTAL DAY	1371	404	532	263
PRIME TIME	2106	468	861	109
Data by Nielsen Media Research. Live and same day (DVR) data

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