Parker Spitzer Closed Week With Lowest Ratings, Finished Behind King And Cooper

Cable news ratings, October 8, 2010:

• Parker Spitzer struggled out of the gate last week, and Friday’s ratings were no different. The program finished behind the rest of CNN’s prime time in total viewers and the A25-54 demographic, and finished fourth on cable news at 8pmET (like it did all week). It was the lowest ratings of the week for the show. Will things turn around in Week 2? We’ll find out how Monday’s ratings were around 4pmET.

• Bill O’Reilly didn’t just have the top show on cable news – he finished more than a million viewers ahead of 2nd place.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 435	Blitzer 146	Matthews 132	Showbiz 50
6 pm	Baier 354	Blitzer 102	Ed Show 189	Prime 54
7 pm	Shep 340	King, USA 131	Matthews 163	Issues 154
8 pm	O’Reilly 677	ParkerSpitzer 106	Olbermann 236	Grace 131
9 pm	Hannity 442	King 108	Maddow 235	Behar 83
10 pm	Greta 361	Cooper 181	Investigates 193	Grace 91
11 pm	O’Reilly 400	Cooper 125	Investigates 278	Showbiz 83
TOTAL DAY	344	118	151	95
PRIME TIME	494	132	221	100
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1803	Blitzer 518	Matthews 533	Showbiz 117
6 pm	Baier 1778	Blitzer 367	Ed Show 661	Prime 176
7 pm	Shep 1689	King, USA 418	Matthews 494	Issues 506
8 pm	O’Reilly 2981	ParkerSpitzer 389	Olbermann 876	Grace 452
9 pm	Hannity 1910	King 437	Maddow 903	Behar 325
10 pm	Greta 1633	Cooper 425	O’Donnell 376	Grace 281
11 pm	O’Reilly 1384	Cooper 326	Olbermann 473	Showbiz 282
TOTAL DAY	1368	392	430	242
PRIME TIME	2178	417	629	344
Data by Nielsen Media Research. Live and same day (DVR) data

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