Target CEO Says Boycott Over Transgender-Inclusive Bathroom Policy Hasn’t Hurt Sales

targetWhile the media debate over anti-transgender “bathroom bills” and Target’s trans-inclusive bathroom policy rages on, there’s at least some good news for those who favor inclusion. According to Target’s CEO, the petition calling for a boycott of the company’s stores over the policy has not yielded much of a result, or any, in fact. From Fortune‘s Phil Wahba:

“You’ve heard us talk over the years about our commitment to diversity and inclusion,” Target CEO Brian Cornell told Fortune on a media call on Wednesday morning.

He did allow that just a few stores had some some protests and took a bit of a hit sales wise, but on the whole, the 1,800-store retailer didn’t feel anything.

“To date we have not seen a material or measurable impact on our business. just a handful of stores across the country have seen some activity and have been impacted ,” he added.

On the other hand, there hasn’t been an outpouring of consumer support for Target like there was for Chick-fil-a after the restaurant chain took a stand against marriage equality in 2012.

This is an opinion piece. The views expressed in this article are those of just the author.

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