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A Night To Forget: CNN’s Worst Ratings In A Decade

Cable news ratings, December 28, 2010:

•Perhaps Piers Morgan might want to launch his show a bit sooner? Admittedly, it’s the week between Christmas and New Year’s and most shows are seeing lower-than-normal ratings, but CNN had it’s worst night in a decade Tuesday: according to Nielsen, last night was CNN’s lowest rated weeknight since May of 2000 (among viewers 25-54, the key demographic for advertisers). The numbers were dismal across the board, with every hour from 6 p.m. through midnight averaging less than 100,000 viewers. After the soon-to-be-replaced Larry King Live, the poorest performing show was AC360, with a meager 61,000 viewers 25-54 at 10 p.m.

•Fox News, meanwhile, stayed dominant even on an off week, with all of Fox’s key primetime shows winning their timeslots but one–the 11 p.m. re-air of The O’Reilly Factor, which lost out not to any of MSNBC’s standard news and politics fare, but the true crime series Lockup.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

400

Blitzer

112

Matthews

161

Showbiz

63

6 pm Baier

355

Blitzer

91

Ed Show

147

Prime

87

7 pm Shep

335

King, USA

83

Matthews

135

Issues

111

8 pm O’Reilly

365

ParkerSpitzer

73

Olbermann

128

Grace

148

9 pm Hannity

263

King

54

Maddow

99

Behar

77

10 pm Van Susteren

168

Cooper

61

Special

184

Grace

87

11 pm O’Reilly

196

Cooper

63

Special

230

Showbiz

81

TOTAL DAY 228 93 129 101
PRIME TIME 265 64 137 101
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1637

Blitzer

548

Matthews

668

Showbiz

138

6 pm Baier

1983

Blitzer

411

Ed Show

598

Prime

224

7 pm Shep

1618

King, USA

303

Matthews

531

Issues

364

8 pm O’Reilly

1789

ParkerSpitzer

340

Olbermann

603

Grace

556

9 pm Hannity

1256

King

266

Maddow

446

Behar

322

10 pm Van Susteren

904

Cooper

381

Special

324

Grace

255

11 pm O’Reilly

683

Cooper

232

Special

355

Showbiz

231

TOTAL DAY 1218 358 385 257
PRIME TIME 1316 331 457 367
Data by Nielsen Media Research. Live and same day (DVR) data

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