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As Dow Dives, Viewers Flock To Fox News In Prime; CNN, MSNBC Have Rare Tie For Second

Cable news ratings, August 8, 2011:

•On a big news day, Fox opened strong with The Five and steadily grew a huge audience, with The O’Reilly Factor hitting 3.5 million total viewers and an average audience of 877,000 among viewers 25-54. CNN and MSNBC tied for second place in primetime among viewers 25-54 (each had an average audience of 227,000 viewers), but Fox News was dominant, more than doubling the two networks combined, with an average audience of 636,000.

•On the first official day of AC 360 at 8 p.m., Anderson Cooper–who reported live from the famine unfolding in Africa–fell to fourth place overall among viewers 25-54. AC 360 had an average audience of 140,000 viewers, compared to 172,000 for MSNBC’s Lawrence O’Donnell and 877,000 for Fox’s Bill O’Reilly.

At 10 p.m., Cooper was far more competitive, with an average audience in the demo of 310,000–beating MSNBC’s Ed Schultz (235,000) but taking second place overall to Fox’s Greta Van Susteren (512,000).

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

419

Blitzer

203

Matthews

191

Special

85

6 pm Baier

469

Blitzer

238

Live

164

Prime

89

7 pm Shep

518

King, USA

136

Matthews

189

Issues

107

8 pm O’Reilly

877

Cooper

140

O’Donnell

172

Grace

153

9 pm Hannity

518

Morgan

229

Maddow

273

DrDrew

101

10 pm Van Susteren

512

Cooper

310

Schultz

235

Behar

60

11 pm O’Reilly

338

Cooper

188

O’Donnell

128

Showbiz

82

TOTAL DAY 372 198 114 89
PRIME TIME 636 227 227 101
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1801

Blitzer

837

Matthews

764

Special

322

6 pm Baier

2079

Blitzer

686

Live

715

Prime

346

7 pm Shep

1855

King, USA

491

Matthews

778

Issues

478

8 pm O’Reilly

3579

Cooper

540

O’Donnell

872

Grace

749

9 pm Hannity

2133

Morgan

769

Maddow

915

DrDrew

489

10 pm Van Susteren

1948

Cooper

714

Schultz

862

Behar

367

11 pm O’Reilly

1227

Cooper

372

O’Donnell

452

Showbiz

291

TOTAL DAY 1331 538 455 293
PRIME TIME 2556 675 883 524
Data by Nielsen Media Research. Live and same day (DVR) data

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