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On Second Day Of Bin Laden Coverage, CNN Beats Fox At 5, 6, 10 And 11; Sweeps MSNBC (In Demo)

Cable news ratings, May 2, 2011:

•CNN’s hard news coverage of the U.S. mission that killed Osama bin Laden continued to bring big ratings to the network, beating MSNBC throughout primetime among viewers 25-54, and beating Fox News at 5 p.m., 6 p.m., 10 p.m. and 11 p.m. The network’s strongest hour, at 10, saw Anderson Cooper‘s live coverage from Ground Zero attract an average 1,282,000 viewers in the demo, far ahead of Fox’s Greta Van Susteren (830,000) and MSNBC’s Ed Schultz (513,000).

Overall, CNN was the top rated network for total day, but fell behind Fox News in primetime (viewers 25-54) thanks in part to The O’Reilly Factor, which had the highest rating in cable news, with 1,336,000 viewers in the demo.

•CNN’s Piers Morgan, whose show was devoted to the death of bin Laden and featured former New York City Mayor Rudy Giuiliani and former British prime minister Tony Blair, had its second highest ratings among viewers 25-54 since the show’s launch, with 816,000. That was enough to beat MSNBC’s Rachel Maddow (643,000), but not enough to beat Fox’s Sean Hannity (946,000).

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

816

Blitzer

897

Matthews

319

Special

99

6 pm Baier

791

Blitzer

921

Live

261

Prime

80

7 pm Shep

1021

King, USA

877

Matthews

372

Issues

134

8 pm O’Reilly

1336

InTheArena

638

O’Donnell

493

Grace

244

9 pm Hannity

946

Morgan

816

Maddow

643

DrDrew

131

10 pm Van Susteren

830

Cooper

1282

Schultz

513

Behar

145

11 pm O’Reilly

683

Cooper

857

O’Donnell

326

Showbiz

70

TOTAL DAY 756 810 363 139
PRIME TIME 1031 909 539 171
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2706

Blitzer

2448

Matthews

1248

Showbiz

231

6 pm Baier

2871

Blitzer

2481

Live

1057

Prime

262

7 pm Shep

3131

King, USA

2191

Matthews

1174

Issues

440

8 pm O’Reilly

4561

InTheArena

1553

O’Donnell

1592

Grace

614

9 pm Hannity

3001

Morgan

2009

Maddow

1665

DrDrew

274

10 pm Van Susteren

2707

Cooper

2921

Schultz

1410

Behar

344

11 pm O’Reilly

2166

Cooper

1971

O’Donnell

831

Showbiz

204

TOTAL DAY 2326 2010 1013 323
PRIME TIME 3397 2155 1555 404
Data by Nielsen Media Research. Live and same day (DVR) data

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