With Focus On Wisconsin, MSNBC Averages 1.1 Million Total Viewers Tuesday Night

 

Cable news ratings, August 9, 2011:

•MSNBC was live until well past midnight Tuesday with coverage of the Wisconsin recall election, leading the network to a second place finish overall and an average of more than 1.1 million total viewers in primetime. Ed Schultz, who was live from Wisconsin, had 1.137 million total viewers. Rachel Maddow had 1.231 million total viewers at 9 p.m., and was live again at midnight.

Overall, Fox News remained comfortably in first place, with an average audience of nearly 2.5 total viewers in primetime. Cable news’ top show on the night was The O’Reilly Factor, which had a total audience of more than 3.3 million viewers.

•Among total viewers, CNN’s Wolf Blitzer narrowly beat his colleague Piers Morgan for the network’s highest rated program Tuesday, with Situation Room attracting 738,000 viewers–just 1,000 ahead of Piers Morgan Tonight‘s 737,000.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

394

Blitzer

174

Matthews

141

Special

109

6 pm Baier

433

Blitzer

168

Live

194

Prime

115

7 pm Shep

578

King, USA

147

Matthews

200

Issues

176

8 pm O’Reilly

806

Cooper

228

O’Donnell

244

Grace

192

9 pm Hannity

569

Morgan

236

Maddow

368

DrDrew

184

10 pm Van Susteren

445

Cooper

200

Schultz

355

Behar

123

11 pm O’Reilly

435

Cooper

149

O’Donnell

266

Showbiz

119

TOTAL DAY 341 156 150 103
PRIME TIME 606 221 324 163
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1574

Blitzer

738

Matthews

797

Special

313

6 pm Baier

1960

Blitzer

613

Live

686

Prime

415

7 pm Shep

1992

King, USA

510

Matthews

812

Issues

532

8 pm O’Reilly

3313

Cooper

604

O’Donnell

995

Grace

742

9 pm Hannity

2341

Morgan

737

Maddow

1231

DrDrew

577

10 pm Van Susteren

1805

Cooper

580

Schultz

1137

Behar

463

11 pm O’Reilly

1283

Cooper

396

O’Donnell

978

Showbiz

368

TOTAL DAY 1266 447 555 313
PRIME TIME 2491 640 1124 585
Data by Nielsen Media Research. Live and same day (DVR) data

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