AC 360, Situation Room Only CNN Shows To Escape 4th Place Finish Thursday Night
Cable news ratings, July 21, 2011:
•CNN’s Situation Room and AC 360 (without the vacationing Anderson Cooper) were the only CNN programs to avoid a fourth place finish among viewers 25-54 Thursday night, with 360 taking second place at 10 p.m., and Sit Room landing in third place at 6 p.m. In the ten o’clock matchup, 360 had an average audience of 285,000 viewers in the demo, well ahead of MSNBC’s Ed Schultz (254,000)
•In the back-and-forth 8 p.m. contest for second place behind Fox’s Bill O’Reilly, MSNBC’s Lawrence O’Donnell narrowly beat HLN’s Nancy Grace–finishing with an average audience of 264,000 viewers 25-54, just 2,000 more than Grace.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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|
| 5 pm | The5
288 |
Blitzer
123 |
Matthews
202 |
Special
139 |
| 6 pm | Baier
302 |
Blitzer
156 |
Live
164 |
Prime
104 |
| 7 pm | Shep
357 |
King, USA
131 |
Matthews
194 |
Issues
191 |
| 8 pm | O’Reilly
561 |
Arena
168 |
O’Donnell
264 |
Grace
262 |
| 9 pm | Hannity
513 |
Morgan
177 |
Maddow
339 |
DrDrew
180 |
| 10 pm | Van Susteren
482 |
Cooper
285 |
Schultz
254 |
Behar
227 |
| 11 pm | O’Reilly
438 |
Cooper
180 |
O’Donnell
162 |
Showbiz
123 |
| TOTAL DAY | 284 | 119 | 147 | 147 |
| PRIME TIME | 519 | 210 | 286 | 221 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
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|
| 5 pm | The5
1259 |
Blitzer
600 |
Matthews
789 |
Special
487 |
| 6 pm | Baier
1691 |
Blitzer
554 |
Live
666 |
Prime
425 |
| 7 pm | Shep
1597 |
King, USA
493 |
Matthews
643 |
Issues
697 |
| 8 pm | O’Reilly
2698 |
Arena
565 |
O’Donnell
925 |
Grace
1033 |
| 9 pm | Hannity
1988 |
Morgan
617 |
Maddow
1060 |
DrDrew
874 |
| 10 pm | Van Susteren
1868 |
Cooper
663 |
Schultz
920 |
Behar
854 |
| 11 pm | O’Reilly
1300 |
Cooper
473 |
O’Donnell
587 |
Showbiz
462 |
| TOTAL DAY | 1115 | 393 | 478 | 445 |
| PRIME TIME | 2192 | 615 | 969 | 913 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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