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AC 360, Situation Room Only CNN Shows To Escape 4th Place Finish Thursday Night

» 6 comments

Cable news ratings, July 21, 2011:

•CNN’s Situation Room and AC 360 (without the vacationing Anderson Cooper) were the only CNN programs to avoid a fourth place finish among viewers 25-54 Thursday night, with 360 taking second place at 10 p.m., and Sit Room landing in third place at 6 p.m. In the ten o’clock matchup, 360 had an average audience of 285,000 viewers in the demo, well ahead of MSNBC’s Ed Schultz (254,000)

•In the back-and-forth 8 p.m. contest for second place behind Fox’s Bill O’Reilly, MSNBC’s Lawrence O’Donnell narrowly beat HLN’s Nancy Grace–finishing with an average audience of 264,000 viewers 25-54, just 2,000 more than Grace.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

288

Blitzer

123

Matthews

202

Special

139

6 pm Baier

302

Blitzer

156

Live

164

Prime

104

7 pm Shep

357

King, USA

131

Matthews

194

Issues

191

8 pm O’Reilly

561

Arena

168

O’Donnell

264

Grace

262

9 pm Hannity

513

Morgan

177

Maddow

339

DrDrew

180

10 pm Van Susteren

482

Cooper

285

Schultz

254

Behar

227

11 pm O’Reilly

438

Cooper

180

O’Donnell

162

Showbiz

123

TOTAL DAY 284 119 147 147
PRIME TIME 519 210 286 221
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm The5

1259

Blitzer

600

Matthews

789

Special

487

6 pm Baier

1691

Blitzer

554

Live

666

Prime

425

7 pm Shep

1597

King, USA

493

Matthews

643

Issues

697

8 pm O’Reilly

2698

Arena

565

O’Donnell

925

Grace

1033

9 pm Hannity

1988

Morgan

617

Maddow

1060

DrDrew

874

10 pm Van Susteren

1868

Cooper

663

Schultz

920

Behar

854

11 pm O’Reilly

1300

Cooper

473

O’Donnell

587

Showbiz

462

TOTAL DAY 1115 393 478 445
PRIME TIME 2192 615 969 913
Data by Nielsen Media Research. Live and same day (DVR) data

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  • Anonymous

    Oh no…… the race pimp got 666 

  • Anonymous

    What Mark Joyella’s creepy love for Anderson Cooper (plus hes paid by CNN to pimp a ratings loser) is that CNN’s ratings are HIGHER this week without Anderson Cooper. Mary Joyella should maintain an arms length with CNN and its personalities, he should NOT be tweeting them, partying with them or promoting them. It’s called conflict of interest unless he does it for all and he clearly does NOT treat all equally.

    BTW, John King was in @ 10 last night, not sure why Mark’s emotional love for Anderson couldn’t bring him to reveal that little tidbit either.

  • Anonymous

    Sucks to be CNN

  • Anonymous

    Sucks even more to be a CNN viewer.

  • http://twitter.com/BuffoonTRM Buffoon
  • Anonymous

    Pretty funny , no apologies needed … u got me to the big time so maybe i should thank you  hahahaha

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