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Ratings: Amid Major News, MSNBC’s New Primetime Lineup Drops To Third

ratings
» 61 comments

On a week marked by a huge international story–and hefty NBC resources committed to telling it–MSNBC marked an unpleasant milestone, dropping to third place across primetime on February 1. In perhaps the most striking defeat for the network, Lawrence O’Donnell, who took over for the departed Keith Olbermann was soundly defeated by CNN’s Parker Spitzer, a show assumed by many to be such a poor performer as to be on the chopping block.

On Tuesday night, Parker Spitzer attracted 292,000 viewers 25-54, compared to O’Donnell’s 196,000.

CNN newcomer Piers Morgan, whose show Piers Morgan Tonight has had several ups and downs in its first two weeks, finished strongly ahead of MSNBC’s Rachel Maddow (327,000 to 260,000). Morgan broke from single-interview format to cover the Egypt story live, and interviewed former British prime minister Tony Blair.

MSNBC’s Ed Show, which relocated to 10 p.m. in the new lineup, was nowhere near CNN’s AC 360. Cooper, who’s on assignment reporting from Cairo, led with 344,000 to Ed Schultz‘s 180,000. Cooper has taken an all-in strategy on the Egypt story, immediately flying from New York last week and beginning live coverage over the weekend. Cooper has reported extensively on all CNN programs (and CNN International) and presumably driven viewers to his nightly show. AC360 was the network’s only show to move within striking distance of ratings leader Fox News, closing to within 39,000 viewers of timeslot winner Greta Van Susteren.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

634

Blitzer

317

Matthews

186

Showbiz

98

6 pm Baier

532

Blitzer

301

Live

153

Prime

106

7 pm Shep

570

King, USA

275

Matthews

190

Issues

150

8 pm O’Reilly

831

ParkerSpitzer

292

O’Donnell

196

Grace

217

9 pm Hannity

478

Morgan

327

Maddow

260

Missing

167

10 pm Van Susteren

383

Cooper

344

Schultz

180

Behar

94

11 pm O’Reilly

391

Cooper

245

O’Donnell

200

Showbiz

109

TOTAL DAY 377 218 136 138
PRIME TIME 564 321 212 155
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2180

Blitzer

845

Matthews

804

Showbiz

213

6 pm Baier

2482

Blitzer

903

Live

640

Prime

241

7 pm Shep

2088

King, USA

718

Matthews

702

Issues

415

8 pm O’Reilly

3627

ParkerSpitzer

825

O’Donnell

948

Grace

688

9 pm Hannity

2196

Morgan

922

Maddow

1017

Missing

531

10 pm Van Susteren

1664

Cooper

759

Schultz

711

Behar

344

11 pm O’Reilly

1205

Cooper

534

O’Donnell

492

Showbiz

302

TOTAL DAY 1512 622 532 312
PRIME TIME 2498 835 901 509
Data by Nielsen Media Research. Live and same day (DVR) data

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  • tatboy

    As they ALWAYS do. People just don’t go to MSNBC to get hard, probing news. Pun intended.

  • Color Me Badd

    I love Keith and I stopped watching MSNBC awhile ago. Lock Up is clearly a great show.

  • espo222

    MSNBC is such a joke. Comcast is going to have to do away with everyone involved with the current programming. Something tells me that they will be fine because daily kos will scoop them up.

  • TfT

    Funny how NO ONE from NBC news will appear on MSNBC in prime time to cover this breaking story. MSNBC is poison for any NBCer. If they go on that network, they will be aligned with the hate screechers..

    CNN has an opportunity here, will they follow-up with reporting factually, honestly, and allowing all sides to be aired, or will they just keep going after MSNBC and stay in the liberal gutter. We’ll see once this story dies down in a few days or so.

  • Tribunal

    Tee Hee.

    :P

  • The Real Royal King

    This will inevitably happen. Hardcore FOX “News” fans are interested in commentary and not news. That’s not a criticism. The average FOX male viewer wouldn’t look away from Bill-o if a chorus line of naked female dancers came into the Media Room, and the average FOX female viewer wouldn’t get up to answer the door if a shirtless Brad Pitt were delivering a double chocolate cheesecake and a pitcher of hot fudge on the side.

    MSNBC doesn’t do much more news that FOX, and at times, even less.

    If news is your game, CNN is the name!

  • http://TheDividedStatesBlog.com Publius219

    It speaks volumes that Fox’s viewers so heavily skew to the biggest welfare recipients in the US, the elderly, as they are more prone to believe the sorts of propaganda that the network spews. That sort of rubbish doesn’t work on younger people, but then again we don’t send chain letters anymore either, let alone believe the contents.

  • Pablo

    Getting thumped by Parker/Spitzer has got to hurt.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    Why is this a surprise? People don’t like to watch or listen to fanatical left wingers. This has been proven again and again.

  • Liberal Tormentor (formerly Seeing 2012 From My Window)

    Royal Nincompoop says:

    If news is your game, CNN is the name!

    Clearly, the viewing public disagrees big time!

  • Pablo

    Publius219 said:
    It speaks volumes that Fox’s viewers so heavily skew to the biggest welfare recipients in the US, the elderly, as they are more prone to believe the sorts of propaganda that the network spews.

    So, people who have decades of life experience and decades of paying into mandatory government programs are stupid moochers? Nah, it’s probably just your parents.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    TfT said:
    Funny how NO ONE from NBC news will appear on MSNBC in prime time to cover this breaking story.

    NBC is MSNBC lite. Its just as liberally slanted, but with a slightly softer tone.

  • http://www.facebook.com/people/Dronetek-Bulk-Vanderhuge/100000918732763 Dronetek

    Publius219 said:
    It speaks volumes that Fox’s viewers so heavily skew to the biggest welfare recipients in the US, the elderly, as they are more prone to believe the sorts of propaganda that the network spews. That sort of rubbish doesn’t work on younger people, but then again we don’t send chain letters anymore either, let alone believe the contents.

    Oh wow, a left winger who sees the old as useless and stupid. They shouldn’t worry about death panels though right?

  • tatboy

    RRK: “a chorus line of naked female dancers came into the Media Room”

    Me: WHERE!!! WHERE!!! ;)

  • The Real Royal King

    Liberal Tormentor (formerly Seeing 2012 From My Window) said:
    Royal Nincompoop says: If news is your game, CNN is the name! Clearly, the viewing public disagrees big time!

    No, no, Michelle-in-Utah. FOX “News” doesn’t do news. It does kommentary and victimization.

  • The Real Royal King

    Dronetek said:
    NBC is MSNBC lite. Its just as liberally slanted, but with a slightly softer tone.

    They don’t need to do so. MSNBC programming during the day is news.

  • BlackWidow

    MSNBC screwed themselves when they let KO go. Karma I love it because it always works.

  • Obtuse

    The Real Royal King said:
    They don’t need to do so. MSNBC programming during the day is news.

    They have three hours of hard news during the day: 12-1and 2-4 eastern typically. If its not Tamron Hall, chances are its politics.

  • http://TheDividedStatesBlog.com Publius219

    Pablo said:
    So, people who have decades of life experience and decades of paying into mandatory government programs are stupid moochers? Nah, it’s probably just your parents.

    My parents are rich, biotch.

    People who receive 3 times what they paid into entitlement programs would technically be welfare recipients, would they not? Yet try to get any elderly person to renounce any benefits beyond what they paid in.

  • http://TheDividedStatesBlog.com Publius219

    Dronetek said:
    Oh wow, a left winger who sees the old as useless and stupid. They shouldn’t worry about death panels though right?

    I’m a libertarian if anything. I just think the elderly should get what they’re entitled to, which is what they paid in. As it stands now, they receive about 3 times the benefits they ever paid in. And although illegals drain entitlements too to some degree, there are far less of them than there are of the elderly. Just facts.

  • TeaPartyPatriot

    SO for total viewers, the lamestream socialist fake-news propagandists and liars COMBINED do equal Fair and Balanced FOX. My faith in the good judgment of the American people has been restored.

  • cjd ohio 1

    Publius219 said:
    My parents are rich, biotch. People who receive 3 times what they paid into entitlement programs would technically be welfare recipients, would they not? Yet try to get any elderly person to renounce any benefits beyond what they paid in.

    then maybe the government should not make deals to pay interest on the money they take……..

  • cjd ohio 1

    Publius219 said:
    My parents are rich, biotch. People who receive 3 times what they paid into entitlement programs would technically be welfare recipients, would they not? Yet try to get any elderly person to renounce any benefits beyond what they paid in.

    and since your parents are rich, how many poor people did they screw over to get that money

  • http://twitter.com/SailRabbits Magister

    Pablo said:
    Getting thumped by Parker/Spitzer has got to hurt.

    I think it’s more of a win by CNN, rather than “Parker/Spitzer”.

    MSNBC famously doesn’t have a lot of resources of their own. Sure, they can aggregate from NBC News, the Weather Channel and I guess Golf TV now, if the need arises, but CNN is a brand that is identifiable with news, while when you think of MSNBC, you think of liberal politics.

  • Hawk11

    Replacing Ed Schultz at 6pm with Cenk Uyger is the reason for the dip in ratings on MSNBC (IMO). He’s just flat out annoying and his face to face interviews are a mess. He has no sync whatsoever. I watch MSNBC, but watching Cenk makes me want to switch channels.

  • BarneyFranken

    Its indicative of the interchangeable liberal audience of CNN-MSNBC, and how both networks cater to them.

  • Liberal Tormentor (formerly Seeing 2012 From My Window)

    Puby says:

    My parents are rich, biotch.

    Dude, what are you 12?

  • The Real Royal King

    Obtuse said:
    They have three hours of hard news during the day: 12-1and 2-4 eastern typically. If its not Tamron Hall, chances are its politics.

    My goodness, that is wonderfully moronic. I had to read it several times to make sure Michelle-in-Utah didn’t author it, and your grammar and syntax seemed to support that. However, you do have a broader vocabulary.

    Politics is news. It may be somewhat distorted and dsiproportionate news, but news is it. Joe, Chuck and Savannah and Dylan are news. MSNBC doesn’t go commentary, only until Chris.

  • turk281

    Publius219 said:
    It speaks volumes that Fox’s viewers so heavily skew to the biggest welfare recipients in the US, the elderly, as they are more prone to believe the sorts of propaganda that the network spews. That sort of rubbish doesn’t work on younger people, but then again we don’t send chain letters anymore either, let alone believe the contents.

    It speaks volumes that an MSNBC viewer doesn’t understand the key demo of 25-54. Hardly elderly, but that’s what I expect from a liberal who gets their news from comedy central.

    Since MSNBC advocates for people in power as opposed to speaking truth to power, this makes them the teachers pet of cable news. How many segments on Fox news anchors can one take?

    I’m still young but I’m old enough to know that journalism was about holding elected officials feet to the fire, not whether Glenn Beck misspelled oligarchy.

  • JamesA1102

    turk281 said:
    I’m still young but I’m old enough to know that journalism was about holding elected officials feet to the fire.

    Really? How often did FOX do that when Bush was President? How often have they done that with any GOP elected official?

  • http://TheDividedStatesBlog.com Publius219

    Liberal Tormentor (formerly Seeing 2012 From My Window) said:
    Puby says:

    My parents are rich, biotch.

    Dude, what are you 12?

    Dave Chappelle.

  • http://TheDividedStatesBlog.com Publius219

    cjd ohio 1 said:
    and since your parents are rich, how many poor people did they screw over to get that money

    Don’t try that on me. I like the Koch brothers, since they fund a lot of libertarian causes. Like I have repeatedly said, I am really not a liberal by any definition. I just resent the social conservative base of the GOP and think Fox News is subversive propaganda. One can hold those views and still maintain an independent political perspective. Hell, I want to abolish the income tax altogether in favor of the FairTax, and would consider voting for Huckabee if he promised to implement it.

  • turk281

    JamesA1102 said:
    Really? How often did FOX do that when Bush was President? How often have they done that with any GOP elected official?

    Don’t know/don’t care. I’m a libertarian and I’m not defending Bush or Fox News’ coverage of him.

    Bush is NOT president now.

    The he/she did it first argument is silly.

  • ChrisNH

    I guess now we know why ‘Lawrence’ is always seething with rage: He’s a useless failure toiling for a cable channel that is also a useless failure.

  • http://TheDividedStatesBlog.com Publius219

    turk281 said:
    It speaks volumes that an MSNBC viewer doesn’t understand the key demo of 25-54. Hardly elderly, but that’s what I expect from a liberal who gets their news from comedy central.

    A) I only watch Morning Joe on DVR, nothing else on MSNBC.

    B) Yes, I understand the key demo. I also understand that the key demo makes up ~20-25% of Fox’s viewers, whereas on CNN it’s closer to about 1/3. I deduced that not many people under 25 are watching cable news, and therefore assumed that the rest of the viewers must be OLDER than the key demographic. So, it’s reasonable to say that a good majority of Fox’s audience is elderly, and in greater proportion than that of CNN.

    So, actually, what I said still makes sense, since the elderly are more likely to get their news from cable than the internet, and the elderly are generally speaking statistically more prone to believing incorrect information. Nice try though.

  • http://www.snowspot.net Snowspot

    tatboy said:
    As they ALWAYS do. People just don’t go to MSNBC to get hard, probing news. Pun intended.

    I’m kind of unclear what you mean by your pun? Hard and probing sounds like a cock but I can’t figure out what that has to do with MSNBC.

    The ratings might have gone down to the fact MSNBC fired their mascot.

  • http://www.snowspot.net Snowspot

    Also, technically, Liberals are Beating conservatives…

    Fox is the only conservative station, so all the conservatives go there…

    but the liberals don’t trust just one source so they go to the other three.

    so really… it’s like conservatives are stuck on an island by themselves while everyone else cares about news and facts.

    Goodjob! XD

  • Probably NOT wrong

    COMCAST didn’t get to be where they are by being stupid!
    You will be seeing major changes in programming format and personnel
    in the near future.
    Olberdork was the beginning!
    Put yourself in COMCAST Mgts shoes!
    Watch one complete day of MSNBC’ Programs.
    Look at the ratings again!
    BOARD MEETING!!! BOARD MEETING!!!
    TOMORROW!!!
    You heard it here!

  • fanofamerica

    For ratings sake, maybe they’ll send a correspondent or two over in the hopes they get slapped around like Anderson. I vote for Ed and Chris. I’d tune in to see that.

  • Oregon Conservative

    fanofamerica said:
    For ratings sake, maybe they’ll send a correspondent or two over in the hopes they get slapped around like Anderson. I vote for Ed and Chris. I’d tune in to see that.

    One Egyptian’s fist to Ed’s fat heat and gravy would seep out. I’d tune in to see that too!

  • Oregon Conservative

    The Real Royal King said:
    My goodness, that is wonderfully moronic. I had to read it several times to make sure Michelle-in-Utah didn’t author it, and your grammar and syntax seemed to support that. However, you do have a broader vocabulary. Politics is news. It may be somewhat distorted and dsiproportionate news, but news is it. Joe, Chuck and Savannah and Dylan are news. MSNBC doesn’t go commentary, only until Chris.

    Good God you need a life.

  • Leftist Asshat

    We want Olby!
    We want Olby!

  • Scott_in_MI

    JamesA1102 said:
    Really? How often did FOX do that when Bush was President? How often have they done that with any GOP elected official?

    Obviously you’re just a leftwing robot who repeats whatever he’s told to by leftwing websites without bothering to investigate things yourself. If you were independent minded, you’d know how Fox scolded Bush over:

    - immigration,
    - prescription drug benefits,
    - spending,
    - Harriet Miers,
    - No Child Left Behind,
    - Georgia (the republic)

  • http://www.zazzle.com/talkingpoints NORBIT Jr.

    LOL!

    For anyone in the business who knows Keith Olbermann, you’ll especially appreciate this question:

    Do you think, in his own mind, Keith is taking credit for this Headline?

    LOL!

  • Real Royal Spelling and Grammar Czar

    The Real Royal King said:
    dsiproportionate

    disproportionate
    You should not use words that you cannot spell…nincompoop.

  • Pablo

    Publius219 said:
    People who receive 3 times what they paid into entitlement programs would technically be welfare recipients, would they not?

    No, people who receive welfare payments are technically welfare recipients. People who put money into something and then take out more later are called investors.

  • Pablo

    Publius219 said:
    I just resent the social conservative base of the GOP and think Fox News is subversive propaganda. One can hold those views and still maintain an independent political perspective. Hell, I want to abolish the income tax altogether in favor of the FairTax, and would consider voting for Huckabee if he promised to implement it.

    Um…

  • Grammie

    fanofamerica said:
    For ratings sake, maybe they’ll send a correspondent or two over in the hopes they get slapped around like Anderson. I vote for Ed and Chris. I’d tune in to see that.

    .
    For that I would be willing to don a burqa and join in! :)

  • Grammie

    Pablo said:
    No, people who receive welfare payments are technically welfare recipients. People who put money into something and then take out more later are called investors.

    .
    In this case we investors were coerced into the investing.

  • Scott_in_MI

    NORBIT Jr. said:
    LOL! For anyone in the business who knows Keith Olbermann, you’ll especially appreciate this question: Do you think, in his own mind, Keith is taking credit for this Headline? LOL!

    To add on to your question:

    Who thinks Olbermann is happy that his former MSNBC co-workers are failing?

  • Gasket

    turk281 said:
    It speaks volumes that an MSNBC viewer doesn’t understand the key demo of 25-54. Hardly elderly, but that’s what I expect from a liberal who gets their news from comedy central.

    Since MSNBC advocates for people in power as opposed to speaking truth to power, this makes them the teachers pet of cable news. How many segments on Fox news anchors can one take?

    I’m still young but I’m old enough to know that journalism was about holding elected officials feet to the fire, not whether Glenn Beck misspelled oligarchy.

    Did you even understand his post pumpkin?

    Scott_in_MI said:
    To add on to your question:

    Who thinks Olbermann is happy that his former MSNBC co-workers are failing?

    He is. Not because his coworkers are failing, but because the bosses threw him under the bus. He has a very good relationship with the liberal hosts on there despite his cantankerous demeanor.

    Snowspot said:
    Also, technically, Liberals are Beating conservatives…

    Fox is the only conservative station, so all the conservatives go there…

    but the liberals don’t trust just one source so they go to the other three.

    so really… it’s like conservatives are stuck on an island by themselves while everyone else cares about news and facts.

    Goodjob! XD

    Conservatives hate seeing that pointed out during their ad populum arguments. More people watch “librul” or “MSM” programming than FOX. It absolutely destroys their premise of FOX’s ratings being superior because people want the “truth.” FNC is dominant because it’s the singular network catering and pandering to the righwing. Conservatives are the most populous ideological group in the US. Do the math.

  • Alz

    Gasket said:
    Conservatives are the most populous ideological group in the US. Do the math.

    Correct – and for good reason.

  • ImNotBlue

    @ Gasket

    So what you’re saying is the left wins because they control the vast majority of the media. FNC gets good ratings because it’s the only place not dominated by left-wing bias, but it’s only one.

    You realize that there are a few flaws in your arguement:
    1) If that’s true, the fact that Republicans win any elections, means despite the virtual monopoly in media, the people aren’t buying it.
    2) Why would the left and the WH spend so much time talking about FNC if their influence was so minor?
    3) Is the fact that there is only one Conservative-respectful network because there isn’t the audience for it (no, we’ve seen there is), or because those who run media simply don’t want to be responsible for aiding their political enemies? Since when does the left trust “corporations” to do something good for “the public,” not themselves?

    An interesting notion, and I appreciate the admission that the media at large is mostly slanted left… but the theory just doesn’t hold up.

  • Obtuse

    The Real Royal King said:
    My goodness, that is wonderfully moronic. I had to read it several times to make sure Michelle-in-Utah didn’t author it, and your grammar and syntax seemed to support that. However, you do have a broader vocabulary.

    Politics is news. It may be somewhat distorted and dsiproportionate news, but news is it. Joe, Chuck and Savannah and Dylan are news. MSNBC doesn’t go commentary, only until Chris.

    First, paragraphs should normally agree in tense, and all words should normally be spelled correctly if you aspire to correct others in language usage. Study the syntax of your last sentence for a lesson in irony.

    Also, please don’t include me in your obsession with conservative women. I’m neither conservative nor woman so kindly aim your esoteric political misogynistic projections elsewhere. Actually, please do away with them all together.

    Finally, reporting that is, in your words, distorted and (ahem) disproportionate is not news, more like propaganda or commentary by your description.

    PS—This isn’t a protest event or a dissertation. No one cares how cool you sound on an internet blog. Your work here is not for a grade.

  • rubberneck

    Lawrence O’Donnell needs a personality transplant.

  • BatBoy

    It really does not matter….the on-airs at MSNBC will all be gone by July 1st.

    The reason giving will be somthing like, We are listening to our audience and they have indicated they want a change.

  • writer

    All the Harrys in Callahan! Although I would never lower myself to watch Fox News (I prefer Al-Jazeera) I am an expert on all of Fox’s programming, and their demographic.

  • http://MsUnderestimated.com MsUnderestimated

    tatboy said:
    As they ALWAYS do. People just don’t go to MSNBC to get hard, probing news. Pun intended.

    They DO go to MSNBC, however, if they’re looking for their fill of marathon prison documentaries.

  • http://MsUnderestimated.com MsUnderestimated

    Pablo said:
    So, people who have decades of life experience and decades of paying into mandatory government programs are stupid moochers? Nah, it’s probably just your parents.

    That’s Publius’ problem, Pablo… he or other of his ilk have no appreciation for the respect, reverence, and knowledge our older generation can give us. The older generation are very sad to see the nation turn the way it has, but it wouldn’t have to be that way if folks like Publius would actually sit down and have a conversation with them every once in a while. They might learn something about history and about what made this country great. Hint: it’s not what Publius’ and his buddies are doing to it.

  • jrcmi

    ImNotBlue said:
    @ Gasket

    So what you’re saying is . . .

    Are you ever capable of using your OWN words – rather than constantly telling other people what they’re “saying”?

    The media is dominated by conservative owners. GE owns MSNBC – at least until the even more conservative Comcast takes full control. News Corp, is owned and run by Chief Executive Obfuscator Rupert Moredreck. Neocon extremists like Richard Mellon Scaife own smaller, but no less ideologically pure, media operations.

    Corporations are “virtual kingdoms,” and what the “king” says, goes . . . facts, truth and accuracy be damned.

    A relative few media operations are dedicated to pulling the mask off of the conservative media monolith. They are outspent by deep-pocketed neocon ideologues who are intent on exploiting – rather than illuminating – the public. Nevertheless, people are slowly beginning to realize the inherent, top-down bias of Fakes “News” and its ilk – thanks to the tireless efforts of “lefty” organizations like DemocracyNow.org, MediaMatters.org and progressive radio host Thom Hartmann (.com), who simply report facts and truths.

    Hartmann hosts conservative guests on almost every show, politely challenging them with intelligence and reason. They often leave somewhat battered by the experience.

    The wingnut right created the mythical “liberal media” out of whole cloth – for the sole purpose of shredding it.

    Ironically, too many consumers of all the right-wing lies, distortions and mischaracterizations of conservative media are all too happy to join in the fight against their own self-interests – choosing to dismiss any media voices that fail to pander to their illusions of a perfect, neocon-dominated world.

    Even MORE ironically; once we’re all thoroughly trapped under an all-encompassing, fascist “corporatocracy,” those same people will wonder how it happened.

    It doesn’t have to happen. The truth shall can set you free . . . if you choose to hear it.

  • glenn113

    Lawrence has a good show but he doesn’t have nearly the entertainment and conviction of Keith’s. Don’t know if anybody will. Yes, Keith was very opinionated but he based his opinions on facts. Not vice-versa like Fox.

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