Ratings: Amid Major News, MSNBC’s New Primetime Lineup Drops To Third
On a week marked by a huge international story–and hefty NBC resources committed to telling it–MSNBC marked an unpleasant milestone, dropping to third place across primetime on February 1. In perhaps the most striking defeat for the network, Lawrence O’Donnell, who took over for the departed Keith Olbermann was soundly defeated by CNN’s Parker Spitzer, a show assumed by many to be such a poor performer as to be on the chopping block.
On Tuesday night, Parker Spitzer attracted 292,000 viewers 25-54, compared to O’Donnell’s 196,000.
CNN newcomer Piers Morgan, whose show Piers Morgan Tonight has had several ups and downs in its first two weeks, finished strongly ahead of MSNBC’s Rachel Maddow (327,000 to 260,000). Morgan broke from single-interview format to cover the Egypt story live, and interviewed former British prime minister Tony Blair.
MSNBC’s Ed Show, which relocated to 10 p.m. in the new lineup, was nowhere near CNN’s AC 360. Cooper, who’s on assignment reporting from Cairo, led with 344,000 to Ed Schultz‘s 180,000. Cooper has taken an all-in strategy on the Egypt story, immediately flying from New York last week and beginning live coverage over the weekend. Cooper has reported extensively on all CNN programs (and CNN International) and presumably driven viewers to his nightly show. AC360 was the network’s only show to move within striking distance of ratings leader Fox News, closing to within 39,000 viewers of timeslot winner Greta Van Susteren.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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|
| 5 pm | Beck
634 |
Blitzer
317 |
Matthews
186 |
Showbiz
98 |
| 6 pm | Baier
532 |
Blitzer
301 |
Live
153 |
Prime
106 |
| 7 pm | Shep
570 |
King, USA
275 |
Matthews
190 |
Issues
150 |
| 8 pm | O’Reilly
831 |
ParkerSpitzer
292 |
O’Donnell
196 |
Grace
217 |
| 9 pm | Hannity
478 |
Morgan
327 |
Maddow
260 |
Missing
167 |
| 10 pm | Van Susteren
383 |
Cooper
344 |
Schultz
180 |
Behar
94 |
| 11 pm | O’Reilly
391 |
Cooper
245 |
O’Donnell
200 |
Showbiz
109 |
| TOTAL DAY | 377 | 218 | 136 | 138 |
| PRIME TIME | 564 | 321 | 212 | 155 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
![]() |
![]() |
![]() |
![]() |
|
| 5 pm | Beck
2180 |
Blitzer
845 |
Matthews
804 |
Showbiz
213 |
| 6 pm | Baier
2482 |
Blitzer
903 |
Live
640 |
Prime
241 |
| 7 pm | Shep
2088 |
King, USA
718 |
Matthews
702 |
Issues
415 |
| 8 pm | O’Reilly
3627 |
ParkerSpitzer
825 |
O’Donnell
948 |
Grace
688 |
| 9 pm | Hannity
2196 |
Morgan
922 |
Maddow
1017 |
Missing
531 |
| 10 pm | Van Susteren
1664 |
Cooper
759 |
Schultz
711 |
Behar
344 |
| 11 pm | O’Reilly
1205 |
Cooper
534 |
O’Donnell
492 |
Showbiz
302 |
| TOTAL DAY | 1512 | 622 | 532 | 312 |
| PRIME TIME | 2498 | 835 | 901 | 509 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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