Rick Sanchez Ends Week Far Behind MSNBC And HLN In Prime Time

Cable news ratings, July 23, 2010: Check out the highlights, and see the full ratings below:

• Rick Sanchez‘s new CNN prime time show has no shot of competing with FNC’s ratings powerhouse Bill O’Reilly at 8pmET, but so far he is getting beat by CNN and HLN too. In the A25-54 demographic, Sanchez had just 99,000 viewers in the demo, compared to 245,000 for MSNBC and 175,000 for HLN (and 664,000 for FNC).

• Ed Schultz on MSNBC performed better in total viewers than CNN and HLN as well as both hours of Chris Matthews‘ MSNBC show.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck   465	Blitzer   169	Matthews   121	Showbiz   92
6 pm	Baier   265	Blitzer   126	Ed Show   137	Prime   103
7 pm	Shep   342	King, USA   119	Matthews   174	Issues   169
8 pm	O’Reilly   664	Sanchez   99	Olbermann   245	Grace   175
9 pm	Hannity 450	King   125	Maddow   234	Behar   134
10 pm	Greta   445	Cooper   143	MSNBC Investigates   177	Grace   107
11 pm	O’Reilly   405	Cooper   150	MSNBC Investigates   186	Showbiz   105
TOTAL DAY	309	122	122	124
PRIME TIME	520	164	219	133
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck   1798	Blitzer   640	Matthews   494	Showbiz   186
6 pm	Baier   1477	Blitzer   479	Ed Show   582	Prime   251
7 pm	Shep   1330	King, USA   384	Matthews   543	Issues   377
8 pm	O’Reilly   2690	Sanchez   443	Olbermann   835	Grace   493
9 pm	Hannity   1860	King   430	Maddow   896	Behar   463
10 pm	Greta   1657	Cooper   470	MSNBC Investigates   399	Grace   286
11 pm	O’Reilly   1231	Cooper   381	MSNBC Investigates   186	Showbiz   285
TOTAL DAY	1104	423	379	269
PRIME TIME	2069	448	710	402
Data by Nielsen Media Research. Live and same day (DVR) data.

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