Following Saturday night’s White House Correspondents Dinner, MSNBC threw one hell of an afterparty, and all they asked in return was for a few of the attendees to name the blog they thought would be most influential during this election. Alas, in a display of characteristic media narcissism, many took the opportunity to pimp their own outlets’ online offerings, which, even when there’s a strong case to be made, is kinda bad form. Most egregiously, none got the answer right.
Janine Brady, interviewing attendees for NBCU Direct, asked “Which blog, or blogger, do you think will be most influential blogger in the 2012 election?”
The correct answer to that is “Besides my outlet’s website? Hmmm, let me see…”
Instead, many of the attendees elected to self-promote exclusively. Wolf Blitzer responded “CNN.com/SituationRoomWithWolfBlitzer,” which only contains a single article entitled “PAGE NOT FOUND.” My heart goes out to that page’s family, but without a photo, or at least a description, they’re never going to find him.
CNN’s Dana Bash cited CNN Political Ticker as most influential. That’s not a bad pick if the question was “most informative,” but I don’t think “influencing” the election is even part of their mission.
MSNBC President Phil Griffin named Rachel Maddow the most influential blogger, and while Rachel is unquestionably influential, that’s like calling President Obama the most influential Twitterer. He’s got a larger gig.
ABC’s Jonathan Karl picked ABC’s The Note, which is actually a good blog, but still bad form.
Among the slightly more generous attendees were Willie Geist, who named Politico‘s Mike Allen (a Morning Joe regular) as most influential.
News Nation host Tamron Hall chose Irin Carmon, whom she says works well on women’s issues, and is a frequent News Nation guest.
Andrew Sullivan got the nod from MSNBC’s Richard Wolffe, as well as from NBC’s Chuck Todd, making him the winner by an eyelash over The New York Times‘ Nate Silver. Silver got two votes also, one from Martin Bashir, but the other was from papermate Brian Stelter.
Huffington Post got one vote from Reggie Love, but Rep. Debbie Wasserman Schultz split her vote between HuffPo and ThinkProgress.
CNBC’s Kayla Tausche picked NY Mag , while NBC’s Garrett Haake made a good case for Twitter.
Meghan McCain split her vote between Politico and Buzzfeed, but she comes closest to the right answer on her personal blog, where she explains that her next stop after Politico each morning is…Mediaite. While there are more widely-read blogs, and arguably more informative blogs (especially when you include pure aggregation), I would make the case that Mediaite‘s influence comes from who is reading it. The mainstream media controls the narrative in presidential elections, and those influencers all read Mediaite. With great power comes great responsibility.
Here’s the clip, from NBCU Direct:
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