In case you weren’t aware, Twitter can be a pretty populist place. And when you draw the ire of a handful of loud tweeters, it can often snowball into a giant mess of outrage. JPMorgan learned that the hard way this week when it attempted to host a Q&A session, seemingly neglecting the fact that it’s impossible to filter out the Occupy sentiment that undoubtedly arises.
On Monday afternoon, the multinational banking and financial services company tweeted out that its vice chairman would take the Twitter helm to answer some questions:
According to the New York Times, the bank’s plan was to find a new way to engage people via social media, specifically targeting a younger audience with “career advice”:
Welp. Cue an onslaught of mocking anti-Wall Street barbs in 3…2…
It went on and on. Uproxx has a bunch of other examples.
This tweet, however, sums it all up neatly:
As a result, JPMorgan backed out of the Q&A concept:
And, of course, that tweet spurred a second wave of mocking tweets about the company being “stupid,” a bunch of “pussies,” and having encountered the “fail whale.”
Back to the drawing board!
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