Madison Avenue has reacted swiftly, and harshly, to Ryan Lochte‘s fabricated robbery claims in Rio.
ESPN’s Darren Rovell reports that Lochte has lost all four of his major endorsement deals in the wake of an international scandal which culminated in him apologizing for his “immature, intoxicated behavior” during a primetime interview with Matt Lauer on Saturday.
According to ESPN, Speedo, Gentle Hair Removal and Airweave all terminated their existing deals with the embattled swimmer. And Ralph Lauren opted not to renew their just-expired pact.
Speedo had been a sponsor of Lochte’s since 2006. While Airweave’s CEO reversed course from a statement last week in which he said Lochte would continue to serve as an ambassador for the company for the length of his deal.
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