Parker Spitzer Debuts In Fourth Place, Behind FNC, MSNBC And HLN (Update)
There’s no other way to spin this – Parker Spitzer did not perform well last night.
The program finished #4 at 8pmET, behind Fox News and MSNBC (unsurprisingly) but also behind HLN. Here are more details.
Parker Spitzer finished 4th in total viewers and the A25-54 demographic. It also lost viewers from the lead-in at 7pmET, John King USA, in total viewers.
We have more on this coming, for now, here’s what 8pmET looked like on Parker Spitzer night 1:
FNC: 3,112,000 (722,000 in 25-54)
MSNBC: 1,115,000 (329,000 in 25-54)
HLN: 468,000 (149,000 in 25-54)
CNN: 454,000 (118,000 in 25-54)
> Update: Parker Spitzer did improve on the lead-in in the demo, and was up week-to-week in demo as well. A CNN spokesperson tells Mediaite: “We are pleased with the quality of the show and over time we think viewers will be drawn to the more thoughtful discussion and lively debate that Kathleen and Eliot have to offer.”
When I asked Spitzer about ratings last week, he said, “It takes time for most successful shows to build an audience. There will be interest from the beginning, and we hope to entice some of those people to stick around. We also know these things do not happen overnight.” Well…
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
 |
 |
 |
 |
|
| 5 pm | Beck
585 |
Blitzer
100 |
Matthews
160 |
Showbiz
48 |
| 6 pm | Baier
420 |
Blitzer
125 |
Ed Show
205 |
Prime
77 |
| 7 pm | Shep
517 |
King, USA
101 |
Matthews
235 |
Issues
118 |
| 8 pm | O’Reilly
722 |
ParkerSpitzer
118 |
Olbermann
329 |
Grace
149 |
| 9 pm | Hannity
549 |
King
187 |
Maddow
279 |
Behar
93 |
| 10 pm | Greta
486 |
Cooper
176 |
O’Donnell
260 |
Grace
108 |
| 11 pm | O’Reilly
527 |
Cooper
130 |
Olbermann
194 |
Showbiz
125 |
| TOTAL DAY | 331 | 99 | 147 | 108 |
| PRIME TIME | 586 | 160 | 289 | 113 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
|
|
|
|
|
| 5 pm | Beck
2269 |
Blitzer
432 |
Matthews
625 |
Showbiz
136 |
| 6 pm | Baier
2049 |
Blitzer
463 |
Ed Show
845 |
Prime
219 |
| 7 pm | Shep
2026 |
King, USA
471 |
Matthews
773 |
Issues
338 |
| 8 pm | O’Reilly
3112 |
ParkerSpitzer
454 |
Olbermann
1115 |
Grace
468 |
| 9 pm | Hannity
2086 |
King
543 |
Maddow
854 |
Behar
286 |
| 10 pm | Greta
1791 |
Cooper
512 |
O’Donnell
887 |
Grace
255 |
| 11 pm | O’Reilly
1518 |
Cooper
366 |
Olbermann
542 |
Showbiz
293 |
| TOTAL DAY | 1241 | 361 | 451 | 242 |
| PRIME TIME | 2334 | 503 | 952 | 325 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
