comScore Seth MacFarlane Pledges $1M to Reading Rainbow Kickstarter | Mediaite

Seth MacFarlane Pledges $1M to Reading Rainbow Kickstarter

Seth MacFarlane has pledged to help the Reading Rainbow Kickstarter meet its ambitious fundraising goals by matching up to $1 million in donations.

The Kickstarter, which smashed through its initial $1 million goal within a day of launching, now hopes to raise over $5 million to provide the classroom edition of the program to thousands of schools. If that goal is reached, MacFarlane will contribute an additional $1 million to the campaign, bringing the total up to $6 million — and placing Reading Rainbow in the hands of 12,500 classrooms throughout the country. (That is a lot of classrooms.)

“With Seth’s help, we really CAN go twice as high!” LeVar Burton announced on the Kickstarter’s blog. (Good one, LeVar!)

With five days left in the campaign, Reading Rainbow has raised, as of 9:15 EST, $4,106,925. Our cynical side tells us that this is A Million Ways to Make People Forget about A Million Ways to Die in The West, but

[h/t The Boston Herald]
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