1. Mediaite
  2. Gossip Cop
  3. Geekosystem
  4. Styleite
  5. SportsGrid
  6. The Mary Sue
  7. The Jane Dough
  8. The Braiser
Advertisement

Glenn Beck Lands NYT Mag Cover: Women Love Him But Does Fox?

» 37 comments

Glenn Beck has landed the cover of the New York Times Magazine. If there is a greater measure of mainstream acceptance (dare we say legitimacy?) in the media I can’t think of what it is, other than perhaps a full hour on Oprah. It also marks a turning point of sorts, I think. Message being: Beck has arrived on the top floor, but can he stay there.

The profile, penned by Mark Leibovich, is less revealing than a nice sort of summing up of the Beck phenomenon for Times readers who only know Beck from the periphery or as a common reference point (correct or otherwise) to illustrate the more extreme elements of the conservative movement. Essentially this is the NYT answering the question: who was that guy who just got 350,000 people to show up on the National Mall and started talking about God and individual responsibility. Here are a couple of highlights:


Fox And Beck – All is not lovey dovey

[Roger] Ailes, who declined to comment for this article, has generally been supportive of Beck. But he has also been vocal around the network about how Beck does not fully appreciate the degree to which Fox News has made him the sensation he has become in recent months. In the days following Beck’s Lincoln Memorial rally, which by Beck’s estimate drew a half-million people, Ailes told associates that if Beck were still at Headline News, there would have been 30 people on the Mall. Fox News devoted less news coverage to the rally than CNN and MSNBC did, which Beck has pointed out himself on the air…When I mentioned Beck’s name to several Fox reporters, personalities and staff members, it reliably elicited either a sigh or an eye roll. Several Fox News journalists have complained that Beck’s antics are embarrassing Fox, that his inflammatory rhetoric makes it difficult for the network to present itself as a legitimate news outlet. Fearful that Beck was becoming the perceived face of Fox News, some network insiders leaked their dissatisfaction in March to The Washington Post’s media critic, Howard Kurtz, a highly unusually breach at a place where complaints of internal strains rarely go public.

Women love Beck

Women tune into Beck’s radio show more heavily than they do to other conservative commentators, says Chris Balfe, the president and chief operating officer of Mercury, which employs more than 40 people. And Beck’s television show is on at 5 p.m. Eastern, traditionally a slot with more women viewers…But Beck also appeals to a more traditionally female sensibility. “He works through things in real time,” Balfe told me. “Maybe he’ll come back tomorrow and say, ‘You know what, I’ve given this some thought, and here’s what I’m thinking now.’ ” Or maybe he’ll come back sooner. Within a few sentences of proposing Obama’s “deep-seated hatred for white people,” he added this caveat: “I’m not saying that he doesn’t like white people.”


Beck loves Oprah

Beck’s staff and loyalists love to compare Beck with Oprah Winfrey [also us...a year ago]…As Winfrey does, Beck talks a great deal about himself and subscribes to the pop-recovery ethic…The presumed Oprah parallel is corporate as well as stylistic. Beck, like Winfrey, has a knack for making best sellers of books he mentions on the air. He publishes a magazine, sells more than a million dollars in merchandise and speaks of an array of possible multimedia ventures….Beck himself is a study in fusions. He blends TV-ready empathy with push-the-edge conservative talk, as well as self-doubt with the self-absorbed grandeur of a man whose hard-won recovery grants him the power to speak from the steps of the Lincoln Memorial.


Senator Joe Lieberman helped get Beck into Yale

He even enrolled at Yale, with a written recommendation from an alum who was a listener at the time, Senator Joe Lieberman. He took one class, early Christology, but says he “spent more time trying to find a parking space” than in class and quickly dropped out.

Who knew?

“If you were in an imaginary meeting for a TV show,” Bill Shine, Fox News’s programming director, says, “and someone said: ‘I have an idea. Let’s spend a month talking about the founding fathers and get a bunch of pictures of Benjamin Franklin and hang them up,’ you’d be like, ‘What?’ But it works.

Follow us on Twitter.

Sign up for Mediaite's daily newsletter.

Email Twitter Facebook Digg Reddit Stumble Upon Yahoo Buzz LinkedIn Tumblr Delicious
  • The Real Royal King

    I’ve always suspected FOX “News” finds the Beckerhead, at best, bittersweet. Murdoch and Ailes have always craved, first and foremost, legitimacy, not the kind of legitimacy which comes from slavish Tea Partiers and their ilk, but the respect of their peers. Murdoch finally won some of that when he scrapped his extreme rightism in the UK and went a bit more centrist. But that still hasn’t helped in the US. And, the Beckerhead, generally viewed by the legitimate media and most Americans as something of a buffoon, doesn’t advance the Murdoch/Ailes quest. In fact, in hinders it. So, they may like the Beckerhead for his modest success in a dead time slot, but they are acutely aware of his baggage.

    I imagine they also are nervous about the le Deluge, surely to come.

    Lastly, they probably resent the Beckerhead’s self-made man mantra. The fact is, without Fox “News” the Beckerhead would be nothing more than a Michael Wiener who doesn’t scream.

    As for the women, I am not surprised. The Beckerhead is the type of boyish guy who will wear geeky clothes his grandmother buys him and who asks his mother to talk to the coach about allowing him to wear tightie whities instead of an athletic supporter. The maternal types love that. Women who are looking for a man, not a boy, not so much.

  • http://gordonbloyershow.com gordonbloyershow

    RRK is just a fool. He really believes everything anyone says that is negative about Fox or Beck. LOL.

    Murdoch and Ailes are laughing all the way to the bank. Beck has NOTHING to apologize for. Fox did give him the opportunity but he made it work at a bad time. He is a rock star.

  • The Real Royal King

    gordonbloyershow said:
    He is a rock star.

    Nice image, Marceaux, I mean Blower. I can see a concert hall of blue-haired Medicare B recipients struggling out of their foundation garments throwing them onto the Beckerhead’s stage.

  • The Real Royal King

    gordonbloyershow said:
    RRK is just a fool. He really believes everything anyone says that is negative about Fox or Beck. LOL. Murdoch and Ailes are laughing all the way to the bank. Beck has NOTHING to apologize for. Fox did give him the opportunity but he made it work at a bad time. He is a rock star.

    You still miss the essential point: Murdoch and Ailes have all the money they could ever want. They crave not more money, but the respect of their peers, or as you might write, “piers”. Beckerhead can not deliver that. Garrett could. He’s gone.

  • Azarkhan

    “Essentially this is the NYT answering the question: who was that guy who just got 350,000 people to show up on the National Mall”

    Excuse me, Glynnis. The official leftist lie is that only 87,000 showed up. Please stick with that meme. Thank you.

  • Mr B

    The NYT is just a filthy capitalist organization, exploiting Glenn Beck to sell their magazine.

  • Corvax

    Mr B said:
    The NYT is just a filthy capitalist organization, exploiting Glenn Beck to sell their magazine.

    Well they arent selling papers with their left wing agenda, might as well hitch on for the ride.

  • http://www.libertarianism.com/ Burnnotice

    Women Love Him But Does Fox?

    I’ve had employees who I just couldn’t stand..but they made me big bucks And employees whom I just loved but had to let go because they couldn’t produce. So does it matter if Fox loves Beck? As long as he makes enough of a stir to keep ratings up and Foxes bank account flush……..

  • The Real Royal King

    Corvax said:
    Well they arent selling papers with their left wing agenda, might as well hitch on for the ride.

    That must come as a surprise to the 1 Million + daily subscribers and the 18 Million people who pay for website access each month.

  • http://www.facebook.com/people/Andy-Lamb/1085325013 Andy Lamb

    The Real Royal King said:
    I’ve always suspected FOX “News” finds the Beckerhead, at best, bittersweet.

    You’ve gotta admit that even if what you say it true, King, that’s still a lot better than how almost everyone here finds you.

  • BeesBuzz

    FACT:
    More people now subscribe to Glenn Beck’s newsletter than the NYT.

  • The Real Royal King

    True, but the may issue of “Boobs Galore” topped them both, combined.

  • Arkansas Steve

    I really admire Glenn Beck.

    Unlike most all talk shows, you have to pay attention to what he’s saying. But if you do pay attention, you really learn a lot. I’m not even talking about something controversial, just the many things I’ve learned about our country and some of the people influencing us … things that not even a Beck hater argues.

    Occasionally I may cringe just a little. Occasionally I get mentally overloaded. When this happens, I just FF my DVR to the end & wait until tomorrow.

    It amazes me that the liberals who dislike Beck & think conservatives are less intelligent don’t realize that it takes serious academic aptitude to stay with Glenn. Oh well, maybe it’s just the “progressives” who give him those big viewer numbers but they aren’t ready to admit they like him yet?

  • writer

    Maybe Robert was looking at an issue of ‘Boobs Galore’ when he made his video. That would explain the bulging eyes and the drool.

  • http://gordonbloyershow.com gordonbloyershow

    RRK poll……………116 thumbs down………..11 thumbs up…………Poor RRK is still trying to pretend he can spell.

  • http://gordonbloyershow.com gordonbloyershow

    RRK, I would have thought you learned your lesson about playing grammar and spelling police.
    If you want to that then you have to be perfect.

    Soooooooooooooooo, lets take a look at RRK. RRK said……………….

    Women who are looking for a man, not a boy, not so much. (Fragment)

    rightism …………………….(no such word)

    Should I go back to other posts? NOW shut up and save your ignorance for the fools that live with you.

  • Bill Mahwer

    Have to agree with Ailes. Fox made Beck what he is today. If you hear his radio show it is amusing but really is not in the same league as Rush/Hannity/Savage quality.

    That said his TV show is entertaining and that helps Fox get to the point they are at now with their dominance.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    gordonbloyershow says: “RRK is just a fool.”

    This is what the “affable” Gordon Blowhard says about everyone he disagrees with.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    NYT: 296 Advertisers Exclude Their Commercials From Glenn Beck’s Show
    Posted on StopBeck.com: 29 Sep 2010 07:31 AM PDT

    The New York Times Magazine has a big profile out on Glenn Beck. Buried deep within the report was this gem (emphasis added): While Beck’s personal ventures and exposure have soared this year, his television ratings have declined sharply — perhaps another factor in the network’s impatience. His show now averages two million viewers, down from a high of 2.8 million in 2009, according to the Nielsen Ratings. And as of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck’s show (up from 26 in August 2009).

    This report is consistent with my internal numbers and private list. The discrepancy between my public list, which lists 136 advertisers, and the New York Times’ report is the result of two issues:

    Some advertisers drop Glenn Beck, but refuse to acknowledge it publicly.

    Some advertisers pre-empt being the target of the advertiser boycott by simply excluding Glenn Beck from their ad agreements prior to airing their ads.

    The NYT report also contained one other nugget:

    Fox also has a difficult time selling ads on “The O’Reilly Factor” and “Fox and Friends” when Beck appears on those shows as a guest.

    For those unaware, the StopBeck effort has been targeting companies whose ads appear on Fox & Friends or The O’Reilly Factor when Glenn Beck is present. It’s reassuring to hear that our efforts are having an effect there as well.

    Unfortunately, the NYT report did leave out the fact that the broadcast of Glenn Beck’s show in the UK has run with zero commercials for nearly 8 months. But, I’ll leave you with this parting observation from the report:
    Beck’s show is known in the TV sales world as “empty calories,” meaning he draws great ratings but is toxic for ad sales. If nothing else, I sensed that people around Fox News have grown weary after months of “It’s all about Glenn.”

    Great work all! See, your tweets and emails do matter.

  • http://gordonbloyershow.com gordonbloyershow

    GBR, LOL.
    The New York Times Magazine as a source? LOL
    If you had a brain you would be dangerous.

  • J Baustian

    At least part of the problem with Beck’s ratings are because of when his show airs: 5 pm Eastern, 4 Central, and so on. Then the repeat airing is 2 am Eastern, 1 am Central, etc. O’Reilly, Hannity, and Greta all have repeats three hours after the original program. I suspect there would be mutiny if Beck’s repeat airing was moved into primetime; but Beck’s schedule is not really good for anyone in any time zone.

    Yes, I can believe that more DVRs are set to record his TV shows than any other. But folks only have X hours per day, so when do they watch the programs they’ve recorded? Maybe people just skim through it, looking for anything new.

    Lastly, Beck’s radio show cannot be moved, because it has to end by noon Eastern when Rush’s show starts. So Beck’s TV show cannot be moved to a later time slot.

  • AngelPeters

    Q3 numbers are out and FNC is down double digits across the board from this time last year. Ailes can’t be pleased and he is a smart man. He knows who is hurting his brand

  • fallenchicken

    Azarkhan said:
    “Essentially this is the NYT answering the question: who was that guy who just got 350,000 people to show up on the National Mall”

    Excuse me, Glynnis. The official leftist lie is that only 87,000 showed up. Please stick with that meme. Thank you.

    Leftist lie? That was done by a cbs:

    “AirPhotosLive.com gave its estimate a margin of error of 9,000, meaning between 78,000 and 96,000 people attended the rally. ”

    I know I know, airphotoslive.com is some secret communist organization.

  • http://www.danzview.blogspot.com Eyepublius

    NY Times shows mainstream “acceptance” of this rotten a$$hole? Give me a break. I will never read or subscribe to anything from the NY Times again in my lifetime.

    Beck is a dumb stupid thug who is comes across as someone who is just now learning American history that he skipped while sleeping in HS. He then passes his newly-gained knowledge as if it were something new and innovative that nobody else knew existed that he must explain at that God-awful chalkboard as if he were a P.hD. Beck is a fake, fraud and charlatan.

    Bowing to that nitwit shows that stupidity pays in big dividends, for him and those who “follow” him. But is says a heluva lot more about the character of our country.

    In short: he is over-rated, overpaid, and for such a loudmouth bigot that he is, that’s what America seems to be all about these days – so in a way, I guess he is representative of a certain “following??”

    For those who say, “Oh, give it a rest, he’s just an entertainer.” BS – what he does has a purpose and if anyone hasn’t figured that out yet, then their parade is one float short

    — Dan Francis (Watertown, NY)

  • Arkansas Steve

    URGENT MESSAGE FOR DAN IN WATERTOWN!!!

    Dan, I once swore I’d NEVER watch Letterman again. But time passes, new news replace old news, & that rat had the nerve to make me laugh. So I learned how to ignore his political crap, and forgave the creep.

    May I respectfully suggest you wait a few weeks before canceling your NYT subscription. Thousands of good people work there. They come to work on time, do what is expected, go home and love their families. The problem with the New York Times is a half dozen or so politically active liberals who would rather have their views known than have the paper succeed. Remember, a lot of the people who are victims of these self-centered few are union workers. I’m thinking you may be a union boss for a living.

    By the way Dan, your opinions about Glenn are your opinions. You don’t have to prove them with facts. However, it would be polite to at least give us an answer as to WHY you feel as you do? What are you against that Glenn is for? Do you believe ???? Well, you get the idea.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    gordonbloyershow says: “GBR, LOL.
    The New York Times Magazine as a source? LOL
    If you had a brain you would be dangerous.”

    The reason you and Ronald Reagan are so far apart is that he was affable whereas you’re just a reactionary prick. You have no idea how to pleasantly disagree with people. You’re a Beckerhead that way.

    Correction, you’re a baseless, reactionary prick. Bloyer, I’d be happy to take a civics exam right next to you. For that matter, I’d bet a paycheck that I would do better than you on the recent Pew Research test on religions.

    Dan Francis, you’re right on the mark. Beck has an agenda, one aiming to take us back to the 19th Century. By definition, that makes him a reactionary. You are also off the mark when you call him “dumb stupid.” He’s not dumb; he’s not stupid. He’s average and exceptionally gifted. If IQ were measured in conning people, he’d be a genius.

    http://www.sharethisurlaboutglennbeck.com/2010/07/glenn-becks-common-nonsense-interview.html

  • Founders_were_Liberal

    Beck reminds me of the guy you were required to pummel mercilessly before you were allowed to graduate from high school.

  • alamo2

    Burnnotice said:
    Women Love Him But Does Fox? I’ve had employees who I just couldn’t stand..but they made me big bucks And employees whom I just loved but had to let go because they couldn’t produce. So does it matter if Fox loves Beck? As long as he makes enough of a stir to keep ratings up and Foxes bank account flush……..

    You have employees? Better get back to work instead of wasting your company’s time….

  • http://www.facebook.com/people/Thisisur-Conscience/100000016136639 Thisisur Conscience

    Founders_were_Liberal says:
    September 29, 2010 at 7:03 pm Founders_were_Liberal(Quote)
    Thumb up 0 Thumb down 1

    Beck reminds me of the guy you were required to pummel mercilessly before you were allowed to graduate from high school.

    Hey, you name is partially correct. Our Founders WERE LIBERAL – but they were NOT LEFTIST. They were liberal in the libertarian sense.

    As for your statement on Beck, yawn – what was it again? I’m so bored with the Beck bashing. No one is listening to you.

  • http://www.libertarianism.com/ Burnnotice

    alamo2 said:
    You have employees? Better get back to work instead of wasting your company’s time….

    Not anymore, retired…

  • http://gordonbloyershow.com gordonbloyershow

    GlennBeckReview said:
    The New York Times Magazine has a big profile out on Glenn Beck. Buried deep within the report was this gem (emphasis added): While Beck’s personal ventures and exposure have soared this year, his television ratings have declined sharply — perhaps another factor in the network’s impatience. His show now averages two million viewers, down from a high of 2.8 million in 2009, according to the Nielsen Ratings. And as of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck’s show (up from 26 in August 2009).

    Tues. Ratings……………
    FOXNEWS O’REILLY 3,154,000
    FOXNEWS HANNITY 2,306,000
    FOXNEWS BECK 2,161,000
    FOXNEWS GRETA 2,115,000
    FOXNEWS BAER 2,049,000
    FOXNEWS SHEP 1,744,000
    MSNBC MADDOW 1,018,000
    MSNC OLBERMANN 999,000
    MSNBC O’DONNELL 860,000
    MSNBC SHULTZ 711,000
    MSNBC HARDBALL 663,000
    CNNHN GRACE 561,000
    CNN COOPER 560,000

    GBR, just how stupid are you? All of the Fox shows have had highs and lows like all shows. Beck NEVER averaged 2.9 million viewers, that was the high. His average has NOT dropped. O’Reilly has come close to 4 million on several occasions. When he doesn’t get that everynight are his ratings dropping? In the summer less people watch television. Beck is on at a time when it is still daylight and people are outside growing poison to kill libs.

  • http://none pyrope

    fallenchicken said:
    “AirPhotosLive.com gave its estimate a margin of error of 9,000, meaning between 78,000 and 96,000 people attended the rally. ”

    Their photo was taken at 6:30 AM.

  • http://none pyrope

    Glenn Beck Lands NYT Mag Cover: Women Love Him But Does Fox?

    That Mr. Beck has ratings 2nd only to Mr. O’Reilly, and that Mr. Beck thereby brings enormous revenues to FNC, what’s NOT to love? Yes, I will admit that other program hosts might somehow be jealous of Mr. Beck’s ratings, but that’s not the point.

    Oh, and by the way, the fool who operates GlennBeckReview would have to go back to flipping burgers if it were not for Mr. Beck, so Mr. Beck is even helping his enemies–in the true spirit of Christianity.

  • http://none pyrope

    BeesBuzz said:
    FACT:More people now subscribe to Glenn Beck’s newsletter than the NYT.

    Cool!

  • http://gordonbloyershow.com gordonbloyershow

    pyrope said:
    Oh, and by the way, the fool who operates GlennBeckReview would have to go back to flipping burgers if it were not for Mr. Beck, so Mr. Beck is even helping his enemies–in the true spirit of Christianity.

    GBR has been fired from flipping burgers. He could not do it without dropping them on the floor.

  • http://sharethisurlaboutglennbeck.com/ GlennBeckReview

    gordonbloyershow says: “GBR, just how stupid are you?…Beck NEVER averaged 2.9 million viewers, that was the high.”

    Like I wrote yesterday, Gordon, I’ll be happy to take a side-by side civic exam and compare scores with you. I’d take the Pew Research test on knowledge of religious faith and bet a week’s pay that I’ll score higher on it than you.

    Now, to your actual point: my comment – as indicated – came from the StopBeck website, so you’re just off the wall attacking ME for someone else’s words.

    You’re also full of shit Gordon. Beck’s audience was at one time over 3 million. I have Beck explaining all of this in a 3-in-1 webcast: one webcast which is an example of my three criticisms of Mr. Beck: he lies, he thereby shows hypocrisy and he didn’t need to, but he did because he’s an utter fraud:

    http://www.sharethisurlaboutglennbeck.com/2010/07/must-see-3-in-1-video-clip-classic-beck.html

    So, Gordon, you watch this Beck webcast where he’s explaining that he had over 3 million viewers and then look into the mirror and ask yourself: Gordon, are you really that f#$king stupid to take on people more informed than you?

    ANS: yep.

  • alex020588

    2011 new style !!

    http://www.nike4world.com

© 2012 Mediaite, LLC | About Us | Advertise | Newsletter | Jobs | Privacy | User Agreement | Disclaimer | Power Grid FAQ | Contact | Archives | RSS RSS
Dan Abrams, Founder | Power Grid by Sound Strategies | Hosting by Datagram