In Tight Race For Second At 10 P.M., CNN’s Cooper Wins In Demo, MSNBC’s Schultz Wins Total Audience

Cable news ratings, May 11, 2011:

•The fight among cable news shows at 10 o’clock continues to be the most competitive, with Fox’s On the Record taking first place Wednesday night, with 374,000 viewers. CNN’s Anderson Cooper was second among viewers 25-54 (257,000), narrowly beating MSBNC’s Ed Schultz (251,000). Among total viewers, The Ed Show takes second place (811,000) ahead of AC 360 (805,000).

•At HLN, the recently-launched Dr. Drew continues to struggle, finding itself with the lowest-rated hour (in demo and total viewers) on HLN Wednesday night. Dr. Drew had 76,000 viewers 25-54, putting the show in a distant fourth place at 9 p.m., dropping more than 40 percent of the audience from its lead-in, Nancy Grace (114,000).

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 347	Blitzer 164	Matthews 131	Special 82
6 pm	Baier 328	Blitzer 168	Live 101	Prime 76
7 pm	Shep 361	King, USA 178	Matthews 139	Issues 90
8 pm	O’Reilly 541	InTheArena 151	O’Donnell 171	Grace 114
9 pm	Hannity 447	Morgan 141	Maddow 263	DrDrew 76
10 pm	Van Susteren 374	Cooper 257	Schultz 251	Behar 114
11 pm	O’Reilly 467	Cooper 237	O’Donnell 136	Showbiz 87
TOTAL DAY	310	165	113	95
PRIME TIME	457	183	228	99
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 1746	Blitzer 622	Matthews 712	Showbiz 207
6 pm	Baier 1852	Blitzer 568	Live 584	Prime 228
7 pm	Shep 1668	King, USA 498	Matthews 643	Issues 334
8 pm	O’Reilly 2926	InTheArena 574	O’Donnell 861	Grace 591
9 pm	Hannity 2094	Morgan 556	Maddow 973	DrDrew 200
10 pm	Van Susteren 1677	Cooper 805	Schultz 811	Behar 363
11 pm	O’Reilly 1347	Cooper 520	O’Donnell 390	Showbiz 229
TOTAL DAY	1290	500	455	250
PRIME TIME	2243	645	882	377
Data by Nielsen Media Research. Live and same day (DVR) data

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