CNN Finishes Fourth Or Worse In Prime Time For 100th Time In 2010

Cable news ratings, August 16, 2010: Check out the highlights, and see the full ratings below:

• CNN’s prime time is slated for a major revamp in the fall – and it will have some major ground to make-up when that happens. On Monday, CNN finished fourth in prime time in the A25-54 demographic, behind FNC, MSNBC and HLN, for the 100th time this year. That amounts to approximately 60% of the year. Rick Sanchez was at 8pm, Larry King at 9pm and Dr. Sanjay Gupta at 10pmET.

• Keith Olbermann‘s repeat had more viewers in the A25-54 demographic than Rachel Maddow‘s 9pmET show, both at 8pmET and in his repeat at 10pmET. > Update: Maddow was out Monday night.

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
5 pm	Beck 590	Blitzer 168	Matthews 143	Showbiz 85
6 pm	Baier 476	Blitzer 157	Ed Show 157	Prime 91
7 pm	Shep 415	King, USA 137	Matthews 124	Issues 134
8 pm	O’Reilly 703	Sanchez 118	Olbermann 263	Grace 166
9 pm	Hannity 518	King 119	Maddow 185	Behar 115
10 pm	Greta 482	Cooper 151	Olbermann 220	Grace 144
11 pm	O’Reilly 492	Cooper 144	Maddow 132	Showbiz 157
TOTAL DAY	320	114	123	126
PRIME TIME	568	130	222	140
Data by Nielsen Media Research. Live and same day (DVR) data.

TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
5 pm	Beck 2085	Blitzer 542	Matthews 464	Showbiz 222
6 pm	Baier 1999	Blitzer 474	Ed Show 508	Prime 221
7 pm	Shep 1654	King, USA 378	Matthews 500	Issues 443
8 pm	O’Reilly 2942	Sanchez 378	Olbermann 1005	Grace 605
9 pm	Hannity 1995	King 539	Maddow 685	Behar 389
10 pm	Greta 1759	Cooper 555	Olbermann 537	Grace 322
11 pm	O’Reilly 1475	Cooper 388	Maddow 291	Showbiz 284
TOTAL DAY	1139	379	339	286
PRIME TIME	2232	491	742	428
Data by Nielsen Media Research. Live and same day (DVR) data.

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