‘Just Back Off!’ Brian Kilmeade Playfully Warns Jesse Watters for Ranting Fox — ‘Not Trump’ — Forced Cracker Barrel Rebrand Rollback

Fox News host Jesse Watters received a stern piece of “career advice” from network colleague Brian Kilmeade to “go easy” after the host playfully ranted that he wouldn’t be giving President Donald Trump “credit” for Cracker Barrel’s return to its old logo.

Cracker Barrel recently unveiled a cleaner logo that eliminated the image of a man in overalls leaning against a barrel only for MAGA supporters, including the president’s son Donald Trump Jr., to lambast the change.

The company lost nearly $100 million in market value the week of the announcement.

During Wednesday night’s The Five, Watters was joined by Fox & Friends co-host Kilmeade when he let loose on the subject of corporate rebranding – fuming that conservatives should have “put our foot down years ago” and given a “hard no” to rebranding for cultural sensitivity.

Leaning in on the Cracker Barrel episode, in signature style, Watters rounded to praise Fox News’ coverage of the issue as something that prompted Trump’s involvement – saying the network, not the president, deserved “credit.”

Watters began: “I’m not giving Trump credit for this, I’m giving Fox credit. We covered this story for a week, and he watched it for a week, and then he basically, you know, hit the winning shot okay? Mr. President, nice job, but come on, it was all us. All right? But think of the powerful combination of Fox and Trump. It’s the biggest one-two punch the world has ever seen and we should start exploiting it for our personal benefit.”

He continued with a humorous bit about leveraging his proximity to Trump to derail his wife’s home decor plans.

“So what he’s saying is, the layup, and then President Trump dunked it,” panelist Emily Compagno summed up.

Kilmeade offered a semi-serious rebuttal, warning the remarks were some kind of overstep.

“Couple of things,” he said. “Jesse, just some career advice. You’ve got to go easy on Trump. A little too tough on him right there. I think — just back off.”

“Did I go to a nine?” Watters laughed awkwardly.

“Yeah, you did,” Kilmeade laughed. “9.8! And I just don’t want you to plummet any further.”

Watch above via Fox News.