TV keeps expanding from that screen in your living room, and today CNN begins 24-hour live streaming its entire on-air schedule to 50 million people who’ve downloaded CNN’s app and have satellite, cable or telco service, part of the network’s participation in the TV Everywhere initiative. “We have long believed that our growth depends on keeping CNN essential and relevant to consumers wherever they are,” said Jim Walton, president of CNN worldwide.
The CNN app, starting today, provides the complete CNN–and HLN–schedule exactly as it airs on the cable networks, including commercials. “CNN is taking a significant step forward by offering live CNN and HLN TV to our audiences whether they are on their couches at home or have their toes in the sand on the beach,” said KC Estenson, general manager of CNN Digital. “The 10 million users who have downloaded CNN’s mobile apps and the tens of millions of people who get the latest news and information from CNN.com every day will soon be able to watch CNN TV on every device they have.”
Live on-air coverage is also available via the CNN.com website.
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