GOP pollster Resurgent Republic released a memo Wednesday saying that “Republicans have run out of persuadable white voters,” and it’s time for the party to reach out to Latinos or face becoming “a regional party with few national prospects.”
Whit Ayres of Resurgent Republic and Jennifer Korn of the Hispanic Leadership Network collaborated on the memo, which detailed the results of a joint study. Latino voters in four states – New Mexico, Nevada, Colorado, and Florida – were surveyed. Among other findings, the study notes that those surveyed said “regardless of how they typically vote, the Republican Party does not respect the values and concerns of the Hispanic community.” Democrats, however, were seen as respectful by wide margins in each of the states.
The authors suggest the Republican party needs “40 percent or more of Hispanics” in order to remain a national force. White voters, apparently, are no longer enough: Ayres and Korn noted that Mitt Romney “won a landslide among white voters,” but still lost the presidential election.
In a conference call with reporters, Ayres said he didn’t believe moving to the center on issues like immigration would cause the GOP to lose white voters. His prescription was for the party to embrace immigration reform as well as more focused outreach efforts. Ayres also said Hispanic Republican leaders, like Senator Marco Rubio in Florida, will help the effort, as well.
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