PBS Launches Hilariously Deceptive TV Ad Campaign Lampooning Reality Shows
As we reported in late May, PBS’s New York outlet hilariously lampooned the “sad state of reality TV” by posting fake reality show ads juxtaposed with a plea for donations to finance “quality programming.” The campaign has now moved into hilarious TV ads, it seems.
PBS Thirteen plans to trick TV viewers with ads for so-awful-that-they-sound-depressingly-real shows like Clam Kings (Tagline: “These two aren’t shucking around.”) and tan-savvy family reality series The Tanners (“If you sass me, ya gonna get moved to the shade”).
Of course, after each fake ad concludes, a black screen concludes with the campaign’s damning message: The fact that you thought this was a real show says a lot about the state of TV. Support quality programming.”
“Thirteen’s marketing plan is pretty genius,” writes Inside TV‘s Sheridan Watson, “but I really wish that these shows could exist — even as parodies. Come on, Clam Kings looks riveting!”
The PBS ads are set to trick audiences on USA Network, TVLand and local New York stations including NY1, NJTV, and WLIW. Surprisingly, it seems there’s no plan to run them on TLC or Bravo, two of the biggest culprits in reality TV craziness.
Watch some of the trailers below:
Meet the Tanners:
Long Island Landscapers:
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