Ride sharing pioneer Uber has been getting plenty of bad publicity in recent weeks, leading to the #DeleteUber campaign. Perhaps they thought that releasing a company diversity report would be viewed positively and, in theory, it was a good idea. Their approach, however, was widely ridiculed online on Tuesday after the report was posted on their website. Whoever wrote the report made the call to make various puns about demographic groups, and it’s not going over well. Arguably the most attention is going to the reference to “Jewbers.”
— Ben Collins (@oneunderscore__) March 28, 2017
— Donna Leinwand Leger (@DonnaLeinwand) March 28, 2017
— HUNTER S. FAILSON (@Bro_Pair) March 28, 2017
Others included “UberHue” for their outreach to the black community, and “Los Ubers” for Hispanics, because they seemingly don’t know any Spanish words.
@MoreAndAgain "Los Ubers" -_-
— Darla Mercado (@Darla_Mercado) March 28, 2017
I've been laughing at "Los Ubers" all day https://t.co/vAHSH0Q5IS
— Vann R. Newkirk II (@fivefifths) March 28, 2017
As for the actual report:
- 63.9% of Uber employees are men while 36.1% are women.
- 49.8% are white, 30.9% are Asian, 8.8% are black, 5.6% are Hispanic, 4.3% are multiracial, and 0.6% are “other.”
There is no information in the report that indicates what percentage of the staff is part of the Jewber tribe.
[image via screengrab]
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