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cable news ratings

MSNBC’s Stars Fade As Viewers Turn To Fox, CNN For Japan Coverage

Cable news ratings, March 14, 2011:

•The massive story still unfolding in Japan has viewers largely turning their backs on MSNBC, which notably aired taped programming Friday night and over the weekend. On Monday night, none of MSNBC’s programs between five and eleven p.m. could manage to beat CNN’s lowest-rated hour. The network’s best showing, Rachel Maddow, with 369,000 viewers 25-54, was still an also ran, easily defeated by CNN’s Piers Morgan (617,000) and Fox’s Sean Hannity (860,000).

Lawrence O’Donnell, in turn, was crushed by the recently poor-performing In the Arena on CNN, and the typically dominant Bill O’Reilly on Fox News.

•CNN’s Anderson Cooper came very close to catching the king of cable news, Bill O’Reilly on Tuesday. O’Reilly, who had 991,000 viewers 25-54, was the top-rated show in cable news. But Cooper’s AC360 came very close, with 909,000 viewers at 10 p.m. and 967,000 viewers at 11 p.m. Cooper’s 10 p.m. hour had nearly three times the ratings of MSNBC’s Ed Schultz.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

627

Blitzer

473

Matthews

149

Showbiz

90

6 pm Baier

500

Blitzer

455

Live

172

Prime

116

7 pm Shep

606

King, USA

544

Matthews

235

Issues

127

8 pm O’Reilly

991

InTheArena

585

O’Donnell

313

Grace

136

9 pm Hannity

860

Morgan

617

Maddow

369

Missing

123

10 pm Van Susteren

590

Cooper

909

Schultz

307

Behar

87

11 pm O’Reilly

522

Cooper

967

O’Donnell

214

Showbiz

113

TOTAL DAY 458 476 178 109
PRIME TIME 814 704 330 112
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

2273

Blitzer

1310

Matthews

702

Showbiz

188

6 pm Baier

2253

Blitzer

1131

Live

617

Prime

244

7 pm Shep

2267

King, USA

1193

Matthews

743

Issues

308

8 pm O’Reilly

3698

InTheArena

1456

O’Donnell

987

Grace

477

9 pm Hannity

2692

Morgan

1542

Maddow

1157

Missing

382

10 pm Van Susteren

1906

Cooper

1904

Schultz

1002

Behar

251

11 pm O’Reilly

1392

Cooper

1702

O’Donnell

579

Showbiz

286

TOTAL DAY 1596 1133 567 245
PRIME TIME 2767 1635 1049 359
Data by Nielsen Media Research. Live and same day (DVR) data

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