CNBC and Chuck Schwab: Everything’s Cool Now

by Steve Krakauer | 9:04 am, July 17th, 2009

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kernen_7-17 Last week we broke the news about Charles Schwab dropping their sponsorship of CNBC’s Fast Money after a segment seemed to tie them to the forthcoming “Porn” documentary on the network.

But Schwab kept their sponsorships of other CNBC programs. One of those was Squawk Box, which wanted to make it very clear yesterday they are fans of the company.

In what appears to be a direct response to last week’s story, Joe Kernen joked about his love of the company (via a tipster):

And how did the “Porn” doc do? It was the second highest rated documentary premiere ever on CNBC.

The exploration into vice that topped Wednesday’s premiere: “Marijuana Inc,” which had almost double the viewership. So you heard it here first, folks: pot is better than porn.

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Charles Schwab, CNBC, Fast Money, Joe Kernen, Squawk Box

1 comment

TheTradingReport » Blog Archive » CNBC Scores Big With Porn And Pot says:

July 20, 2009 at 8:45 am

[...] didn’t watch them but it turns out a lot of other people did. Lots of other people, according to Steve Krakauer at Mediaite. In fact, they were the two highest rated documentary television premieres the network has aired [...]

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