CNBC and Chuck Schwab: Everything’s Cool Now
Last week we broke the news about Charles Schwab dropping their sponsorship of CNBC’s Fast Money after a segment seemed to tie them to the forthcoming “Porn” documentary on the network.
But Schwab kept their sponsorships of other CNBC programs. One of those was Squawk Box, which wanted to make it very clear yesterday they are fans of the company.
In what appears to be a direct response to last week’s story, Joe Kernen joked about his love of the company (via a tipster):
And how did the “Porn” doc do? It was the second highest rated documentary premiere ever on CNBC.
The exploration into vice that topped Wednesday’s premiere: “Marijuana Inc,” which had almost double the viewership. So you heard it here first, folks: pot is better than porn.
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