Greta Van Susteren Breaks 560,000 In The Demo As Anderson Cooper Pulls Ahead Of Ed Schultz At 10 P.M.
Cable news ratings, July 27, 2011:
•A fascinating 10 p.m. battle on Wednesday, as Fox’s Greta Van Susteren hit unusually high numbers with 563,000 viewers 25-54, and CNN’s Anderson Cooper put some distance between AC 360 (341,000 viewers) and MSNBC’s Ed Schultz (318,000). This hour will be one to watch, with Cooper set to move to 8 p.m. (with a re-air or new live show, if news warrants) at 10.
•Another tight contest Wednesday put CNN’s Piers Morgan and MSNBC’s Rachel Maddow in a closer-than-normal fight for second place to Fox’s Sean Hannity. Maddow, usually MSNBC’s top ratings performer, fell to second place behind Ed Schultz, leaving an opening for Morgan, who had a strong night with 210,000 viewers 25-54. Maddow still took second place overall with 274,00–far behind Hannity, who had 584,000.
Here’s the full scoreboard:
| TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD) | ||||
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|
| 5 pm | The5
270 |
Blitzer
146 |
Matthews
219 |
Special
75 |
| 6 pm | Baier
438 |
Blitzer
156 |
Live
167 |
Prime
118 |
| 7 pm | Shep
431 |
King, USA
186 |
Matthews
173 |
Issues
176 |
| 8 pm | O’Reilly
738 |
Arena
161 |
O’Donnell
195 |
Grace
185 |
| 9 pm | Hannity
584 |
Morgan
210 |
Maddow
274 |
DrDrew
153 |
| 10 pm | Van Susteren
563 |
Cooper
341 |
Schultz
318 |
Behar
121 |
| 11 pm | O’Reilly
569 |
Cooper
195 |
O’Donnell
238 |
Showbiz
116 |
| TOTAL DAY | 350 | 162 | 159 | 114 |
| PRIME TIME | 629 | 237 | 262 | 149 |
| Data by Nielsen Media Research. Live and same day (DVR) data. | ||||
| TV NEWS RATINGS: TOTAL VIEWERS (L +SD) | ||||
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![]() |
![]() |
|
| 5 pm | The5
1337 |
Blitzer
740 |
Matthews
737 |
Special
311 |
| 6 pm | Baier
2000 |
Blitzer
615 |
Live
638 |
Prime
359 |
| 7 pm | Shep
1592 |
King, USA
655 |
Matthews
644 |
Issues
506 |
| 8 pm | O’Reilly
3225 |
Arena
635 |
O’Donnell
864 |
Grace
710 |
| 9 pm | Hannity
2161 |
Morgan
639 |
Maddow
831 |
DrDrew
699 |
| 10 pm | Van Susteren
2039 |
Cooper
862 |
Schultz
1000 |
Behar
515 |
| 11 pm | O’Reilly
1587 |
Cooper
482 |
O’Donnell
584 |
Showbiz
404 |
| TOTAL DAY | 1392 | 522 | 519 | 362 |
| PRIME TIME | 2476 | 712 | 899 | 628 |
| Data by Nielsen Media Research. Live and same day (DVR) data | ||||
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