Cable News Ratings Monday February 28: CNN’s New Day DOUBLES MSNBC’s Morning Joe in Demo

New Day, CNN’s morning show that has struggled in the ratings over the last year, had an impressive Monday. The John Berman and Brianna Keilar-hosted program doubled Morning Joe’s audience in the advertiser-coveted 25-54 age demographic.
New Day averaged 238,000 viewers in the demo across three hours. The MSNBC morning show, hosted by Joe Scarborough and Mika Brzezinski, drew 118,000 viewers in the demo across its three hour span.
Despite the impressive showing in the demo, New Day fell short to Morning Joe in total viewers. New Day averaged 898,000 viewers overall, while Morning Joe drew 1.01 million.
Fox & Friends, meanwhile, beat both the CNN and MSNBC competition by a significant margin.
Here is a full breakdown of Monday’s cable news ratings by show:
Total Viewers (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS: 1514 |
NEW DAY: 628 |
MORNING JOE: 1011 |
DIAMOND AND SILK CRYSTAL: 13 |
ELEMENTARY: 40 |
| 7a | FOX AND FRIENDS: 2024 |
NEW DAY: 847 |
— | WAKE UP AMERICA: 123 |
MORNING IN AMERICA: 27 |
| 8a | FOX AND FRIENDS: 2275 |
NEW DAY: 1219 |
— | — | — |
| 9a | AMERICAS NEWSROOM: 2468 |
CNN NEWSROOM: 1329 |
MSNBC REPORTS- LIVE: 1018 |
NATIONAL REPORT: 236 |
— |
| 10a | AMERICAS NEWSROOM: 2566 |
CNN NEWSROOM: 1445 |
JOSE DIAZ-BALART REPORTS: 917 |
— | IN THE HEAT OF THE NIGHT: 88 |
| 11a | FAULKNER FOCUS, THE: 2671 |
AT THIS HOUR: 1529 |
CRAIG MELVIN REPORTS: 849 |
— | IN THE HEAT OF THE NIGHT: 121 |
| 12p | OUTNUMBERED: 2770 |
INSIDE POLITICS: 1441 |
ANDREA MITCHELL REPORTS: 1030 |
JOHN BACHMAN NOW: 249 |
IN THE HEAT OF THE NIGHT: 233 |
| 1p | AMERICA REPORTS: 2513 |
CNN NEWSROOM: 1522 |
MTP DAILY: 972 |
— | BLUE BLOODS: 137 |
| 2p | AMERICA REPORTS: 2347 |
CNN NEWSROOM: 1691 |
KATY TUR REPORTS: 1010 |
AMERICAN AGENDA: 207 |
BLUE BLOODS: 193 |
| 3p | STORY, THE: 2527 |
CNN NEWSROOM: 1744 |
HALLIE JACKSON REPORTS: 1121 |
— | BLUE BLOODS: 317 |
| 4p | YOUR WORLD W/NEIL CAVUTO: 2675 |
LEAD WITH JAKE TAPPER: 1688 |
DEADLINE:WHITE HOUSE: 1699 |
ERIC BOLLING THE BALANCE: 266 |
BLUE BLOODS: 342 |
| 5p | FIVE, THE: 4445 |
LEAD WITH JAKE TAPPER: 1737 |
— | CHRIS SALCEDO SHOW, THE: 224 |
NEWSNATION: RUSH HOUR: 138 |
| 6p | SPECIAL RPT W/BRET BAIER: 3431 |
SITUATION ROOM: 1571 |
BEAT W/ARI MELBER: 1580 |
SPICER & CO: 352 |
DONLON REPORT, THE: 70 |
| 7p | JESSE WATTERS PRIMETIME: 4020 |
ERIN BURNETT OUTFRONT: 1897 |
REIDOUT: 1534 |
GREG KELLY REPORTS: 422 |
ON BALANCE W/ VITTERT: 50 |
| 8p | TUCKER CARLSON TONIGHT: 4476 |
ANDERSON COOPER 360: 2297 |
ALL IN W/ CHRIS HAYES: 1733 |
STINCHFIELD: 284 |
NEWSNATION PRIME: 91 |
| 9p | HANNITY: 3624 |
ANDERSON COOPER 360: 1933 |
RACHEL MADDOW SHOW: 2901 |
PRIME NEWS: 156 |
DAN ABRAMS LIVE: 73 |
| 10p | INGRAHAM ANGLE, THE: 2923 |
DON LEMON TONIGHT: 1566 |
LAST WORD W/ L. ODONNELL: 1937 |
ROB SCHMITT TONIGHT: 198 |
BANFIELD: 83 |
| 11p | FOX NEWS LIVE: 2014 |
DON LEMON TONIGHT: 1218 |
11TH HOUR: 1426 |
GREG KELLY REPORTS: 179 |
NEWSNATION PRIME: 44 |
25-54 Demo (thousands)
| ET | FNC | CNN | MSNBC | NEWSMAX | NEWSNATION |
| 6a | FOX AND FRIENDS: 342 |
NEW DAY: 172 |
MORNING JOE: 118 |
DIAMOND AND SILK CRYSTAL: 0 |
ELEMENTARY: 0 |
| 7a | FOX AND FRIENDS: 489 |
NEW DAY: 217 |
— | WAKE UP AMERICA: 22 |
MORNING IN AMERICA: 2 |
| 8a | FOX AND FRIENDS: 463 |
NEW DAY: 325 |
— | — | — |
| 9a | AMERICAS NEWSROOM: 517 |
CNN NEWSROOM: 328 |
MSNBC REPORTS- LIVE: 123 |
NATIONAL REPORT: 35 |
— |
| 10a | AMERICAS NEWSROOM: 531 |
CNN NEWSROOM: 370 |
JOSE DIAZ-BALART REPORTS: 135 |
— | IN THE HEAT OF THE NIGHT: 8 |
| 11a | FAULKNER FOCUS, THE: 572 |
AT THIS HOUR: 367 |
CRAIG MELVIN REPORTS: 125 |
— | IN THE HEAT OF THE NIGHT: 6 |
| 12p | OUTNUMBERED: 547 |
INSIDE POLITICS: 367 |
ANDREA MITCHELL REPORTS: 135 |
JOHN BACHMAN NOW: 39 |
IN THE HEAT OF THE NIGHT: 22 |
| 1p | AMERICA REPORTS: 496 |
CNN NEWSROOM: 407 |
MTP DAILY: 113 |
— | BLUE BLOODS: 21 |
| 2p | AMERICA REPORTS: 462 |
CNN NEWSROOM: 464 |
KATY TUR REPORTS: 131 |
AMERICAN AGENDA: 36 |
BLUE BLOODS: 33 |
| 3p | STORY, THE: 467 |
CNN NEWSROOM: 465 |
HALLIE JACKSON REPORTS: 162 |
— | BLUE BLOODS: 59 |
| 4p | YOUR WORLD W/NEIL CAVUTO: 490 |
LEAD WITH JAKE TAPPER: 430 |
DEADLINE:WHITE HOUSE: 217 |
ERIC BOLLING THE BALANCE: 27 |
BLUE BLOODS: 56 |
| 5p | FIVE, THE: 734 |
LEAD WITH JAKE TAPPER: 489 |
— | CHRIS SALCEDO SHOW, THE: 29 |
NEWSNATION: RUSH HOUR: 18 |
| 6p | SPECIAL RPT W/BRET BAIER: 600 |
SITUATION ROOM: 526 |
BEAT W/ARI MELBER: 173 |
SPICER & CO: 32 |
DONLON REPORT, THE: 15 |
| 7p | JESSE WATTERS PRIMETIME: 781 |
ERIN BURNETT OUTFRONT: 678 |
REIDOUT: 246 |
GREG KELLY REPORTS: 71 |
ON BALANCE W/ VITTERT: 14 |
| 8p | TUCKER CARLSON TONIGHT: 965 |
ANDERSON COOPER 360: 805 |
ALL IN W/ CHRIS HAYES: 227 |
STINCHFIELD: 52 |
NEWSNATION PRIME: 20 |
| 9p | HANNITY: 778 |
ANDERSON COOPER 360: 703 |
RACHEL MADDOW SHOW: 445 |
PRIME NEWS: 41 |
DAN ABRAMS LIVE: 14 |
| 10p | INGRAHAM ANGLE, THE: 647 |
DON LEMON TONIGHT: 580 |
LAST WORD W/ L. ODONNELL: 281 |
ROB SCHMITT TONIGHT: 43 |
BANFIELD: 10 |
| 11p | FOX NEWS LIVE: 435 |
DON LEMON TONIGHT: 452 |
11TH HOUR: 248 |
GREG KELLY REPORTS: 19 |
NEWSNATION PRIME: 8 |
As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.25-54 Demo (thousands)
Total viewers:
CNN: 1.39 million
Fox: 2.6 million
MSNBC: 1.26 million
25-54 Demo:
CNN: 426,000
Fox News: 539,000
MSNBC: 175,000
Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.
Total viewers:
CNN: 1.93 million
Fox News: 3.67 million
MSNBC: 2.19 million
25-54 Demo:
CNN: 696,000
Fox News: 797,000
MSNBC: 318,000
For more ratings information and analysis go to ShowBuzz Daily.
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