Cable News Ratings Monday February 28: CNN’s New Day DOUBLES MSNBC’s Morning Joe in Demo

 

CNN's New Day Beats Morning Joe

New Day, CNN’s morning show that has struggled in the ratings over the last year, had an impressive Monday. The John Berman and Brianna Keilar-hosted program doubled Morning Joe’s audience in the advertiser-coveted 25-54 age demographic.

New Day averaged 238,000 viewers in the demo across three hours. The MSNBC morning show, hosted by Joe Scarborough and Mika Brzezinski, drew 118,000 viewers in the demo across its three hour span.

Despite the impressive showing in the demo, New Day fell short to Morning Joe in total viewers. New Day averaged 898,000 viewers overall, while Morning Joe drew 1.01 million.

Fox & Friends, meanwhile, beat both the CNN and MSNBC competition by a significant margin.

Here is a full breakdown of Monday’s cable news ratings by show:

Total Viewers (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
1514
NEW DAY:
628
MORNING JOE:
1011
DIAMOND AND SILK CRYSTAL:
13
ELEMENTARY:
40
7a FOX AND FRIENDS:
2024
NEW DAY:
847
WAKE UP AMERICA:
123
MORNING IN AMERICA:
27
8a FOX AND FRIENDS:
2275
NEW DAY:
1219
9a AMERICAS NEWSROOM:
2468
CNN NEWSROOM:
1329
MSNBC REPORTS- LIVE:
1018
NATIONAL REPORT:
236
10a AMERICAS NEWSROOM:
2566
CNN NEWSROOM:
1445
JOSE DIAZ-BALART REPORTS:
917
IN THE HEAT OF THE NIGHT:
88
11a FAULKNER FOCUS, THE:
2671
AT THIS HOUR:
1529
CRAIG MELVIN REPORTS:
849
IN THE HEAT OF THE NIGHT:
121
12p OUTNUMBERED:
2770
INSIDE POLITICS:
1441
ANDREA MITCHELL REPORTS:
1030
JOHN BACHMAN NOW:
249
IN THE HEAT OF THE NIGHT:
233
1p AMERICA REPORTS:
2513
CNN NEWSROOM:
1522
MTP DAILY:
972
BLUE BLOODS:
137
2p AMERICA REPORTS:
2347
CNN NEWSROOM:
1691
KATY TUR REPORTS:
1010
AMERICAN AGENDA:
207
BLUE BLOODS:
193
3p STORY, THE:
2527
CNN NEWSROOM:
1744
HALLIE JACKSON REPORTS:
1121
BLUE BLOODS:
317
4p YOUR WORLD W/NEIL CAVUTO:
2675
LEAD WITH JAKE TAPPER:
1688
DEADLINE:WHITE HOUSE:
1699
ERIC BOLLING THE BALANCE:
266
BLUE BLOODS:
342
5p FIVE, THE:
4445
LEAD WITH JAKE TAPPER:
1737
CHRIS SALCEDO SHOW, THE:
224
NEWSNATION: RUSH HOUR:
138
6p SPECIAL RPT W/BRET BAIER:
3431
SITUATION ROOM:
1571
BEAT W/ARI MELBER:
1580
SPICER & CO:
352
DONLON REPORT, THE:
70
7p JESSE WATTERS PRIMETIME:
4020
ERIN BURNETT OUTFRONT:
1897
REIDOUT:
1534
GREG KELLY REPORTS:
422
ON BALANCE W/ VITTERT:
50
8p TUCKER CARLSON TONIGHT:
4476
ANDERSON COOPER 360:
2297
ALL IN W/ CHRIS HAYES:
1733
STINCHFIELD:
284
NEWSNATION PRIME:
91
9p HANNITY:
3624
ANDERSON COOPER 360:
1933
RACHEL MADDOW SHOW:
2901
PRIME NEWS:
156
DAN ABRAMS LIVE:
73
10p INGRAHAM ANGLE, THE:
2923
DON LEMON TONIGHT:
1566
LAST WORD W/ L. ODONNELL:
1937
ROB SCHMITT TONIGHT:
198
BANFIELD:
83
11p FOX NEWS LIVE:
2014
DON LEMON TONIGHT:
1218
11TH HOUR:
1426
GREG KELLY REPORTS:
179
NEWSNATION PRIME:
44

25-54 Demo (thousands)

ET FNC CNN MSNBC NEWSMAX NEWSNATION
6a FOX AND FRIENDS:
342
NEW DAY:
172
MORNING JOE:
118
DIAMOND AND SILK CRYSTAL:
0
ELEMENTARY:
0
7a FOX AND FRIENDS:
489
NEW DAY:
217
WAKE UP AMERICA:
22
MORNING IN AMERICA:
2
8a FOX AND FRIENDS:
463
NEW DAY:
325
9a AMERICAS NEWSROOM:
517
CNN NEWSROOM:
328
MSNBC REPORTS- LIVE:
123
NATIONAL REPORT:
35
10a AMERICAS NEWSROOM:
531
CNN NEWSROOM:
370
JOSE DIAZ-BALART REPORTS:
135
IN THE HEAT OF THE NIGHT:
8
11a FAULKNER FOCUS, THE:
572
AT THIS HOUR:
367
CRAIG MELVIN REPORTS:
125
IN THE HEAT OF THE NIGHT:
6
12p OUTNUMBERED:
547
INSIDE POLITICS:
367
ANDREA MITCHELL REPORTS:
135
JOHN BACHMAN NOW:
39
IN THE HEAT OF THE NIGHT:
22
1p AMERICA REPORTS:
496
CNN NEWSROOM:
407
MTP DAILY:
113
BLUE BLOODS:
21
2p AMERICA REPORTS:
462
CNN NEWSROOM:
464
KATY TUR REPORTS:
131
AMERICAN AGENDA:
36
BLUE BLOODS:
33
3p STORY, THE:
467
CNN NEWSROOM:
465
HALLIE JACKSON REPORTS:
162
BLUE BLOODS:
59
4p YOUR WORLD W/NEIL CAVUTO:
490
LEAD WITH JAKE TAPPER:
430
DEADLINE:WHITE HOUSE:
217
ERIC BOLLING THE BALANCE:
27
BLUE BLOODS:
56
5p FIVE, THE:
734
LEAD WITH JAKE TAPPER:
489
CHRIS SALCEDO SHOW, THE:
29
NEWSNATION: RUSH HOUR:
18
6p SPECIAL RPT W/BRET BAIER:
600
SITUATION ROOM:
526
BEAT W/ARI MELBER:
173
SPICER & CO:
32
DONLON REPORT, THE:
15
7p JESSE WATTERS PRIMETIME:
781
ERIN BURNETT OUTFRONT:
678
REIDOUT:
246
GREG KELLY REPORTS:
71
ON BALANCE W/ VITTERT:
14
8p TUCKER CARLSON TONIGHT:
965
ANDERSON COOPER 360:
805
ALL IN W/ CHRIS HAYES:
227
STINCHFIELD:
52
NEWSNATION PRIME:
20
9p HANNITY:
778
ANDERSON COOPER 360:
703
RACHEL MADDOW SHOW:
445
PRIME NEWS:
41
DAN ABRAMS LIVE:
14
10p INGRAHAM ANGLE, THE:
647
DON LEMON TONIGHT:
580
LAST WORD W/ L. ODONNELL:
281
ROB SCHMITT TONIGHT:
43
BANFIELD:
10
11p FOX NEWS LIVE:
435
DON LEMON TONIGHT:
452
11TH HOUR:
248
GREG KELLY REPORTS:
19
NEWSNATION PRIME:
8

As for the three cable news networks overall, here are the total day averages in total viewers and the 25-54 category.25-54 Demo (thousands)

Total viewers:

CNN: 1.39 million

Fox: 2.6 million

MSNBC: 1.26 million

25-54 Demo:

CNN: 426,000

Fox News: 539,000

MSNBC: 175,000

Here are the prime time averages — encompassing shows which air from 8-11 p.m. — in total viewers and the 25-54 demo.

Total viewers:

CNN: 1.93 million

Fox News: 3.67 million

MSNBC: 2.19 million

25-54 Demo:

CNN: 696,000

Fox News: 797,000

MSNBC: 318,000

For more ratings information and analysis go to ShowBuzz Daily.

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