comScore’s Friendly Face Is Gone

Since the mainstream media turned its Eye of Mordor toward the beleaguered website a week ago, the Obamacare website has undergone several welcome tweaks. but as of Monday morning, there’s one change that may disappoint visitors to the site. “Adriana,” the über-pleasant smiling young woman who once graced the site’s welcome page, and became the subject of a fruitless nationwide stock photo-hunt, is gone.

After an intensive press investigation, including a segment on CNN, the Department of Health and Human Services threw cold water on the whole thing, telling Buzzfeed that ““The woman featured on the website signed a release for us to use the photo, but to protect her privacy, we will not share her personal or contact info with anyone.”

Now, following a weekend that saw a Verizon-induced crash of, visitors to the site will no longer see what was perhaps the most appealing part of the site:

Instead, they will see a set of icons that tell visitors all of the ways they can get coverage:

She’s either been drafted to help out with the “tech surge,” or been moved to a farm upstate, take your pick.

While the stock photo formerly known as Adriana will be missed by many, it could have been worse. At least they didn’t replace her with seven circles.

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