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The Great Nutella Riots

Watch French Shoppers Go Crazy Over A Discount on Nutella: ‘They Are Like Animals’

War. What is it good for?

Nutella, apparently.

According to the BBC and other reports, Intermarché supermarkets sold Nutella for 70 percent off the original price, sending French market-goers into a frenzy trying to get their hands on as many jars as possible.

The discount put the price of a jar of Nutella at €1.40 from an original €4.50. Shoppers saved about three euros on each jar of Nutella – roughly four bucks in the States.

Clearly the sale was a BFD to the French, as “riot” scenes broke out in several different supermarkets. The police were summoned to one store in Ostricourt to try to quell the violent scene.

“They are like animals,” an unknown customer told French media. “A woman had her hair pulled, an elderly lady took a box on her head, another had a bloody hand.”

In another store, CNBC reports, the supply of Nutella was totally wiped out within 15 minutes.

Nutella’s parent company, Ferrero, told reporters that “the decision for the special offer was taken unilaterally by Intermarche.”

In countries all over the world, over 800 pounds of the creamy chocolate hazelnut spread are consumed every year. That number might be a little higher this year.

Watch above, via TIME.

[image via screengrab]

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