CNN anchor John King’s program, John King, USA will end its run in the cable news network’s 6 p.m. slot. King will be replaced at the end of June with The Situation Room with Wolf Blitzer which will expand from two to three hours.
King will stay with CNN to cover the 2012 presidential election and will remain the network’s “Top campaign correspondent,” according to a CNN spokesperson. According to the New York Times, King will finish out the month and then transition to covering the campaign full time.
“John King, USA” was started in the spring of 2010 as a showcase for Mr. King and for CNN’s political news-gathering. It struggled to pick up a loyal audience, mirroring CNN’s problems across the board in relatively quiet news periods. The news channel is under pressure from its parent company, Time Warner, to improve its programming and ratings.
King’s ratings in the 6 pm. block have fallen by 28 percent from early October of last year to today. King’s program is down by 40 percent in the demo in that same period.
CNN’s executives have stated publically in recent weeks that several poor ratings reports have forced them to rethink their primetime programming lineup. King’s program is the first to be replaced.
h/t New York Times
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