Fox’s The Greg Gutfeld Show Debut Loses to CNN, HLN, and MSNBC in Demo
The Fox News debut of The Greg Gutfeld Show fell surprisingly short in the 25-54 demographic ratings this Sunday evening, losing to CNN, MSNBC, and HLN in that all-important category.
During the 10 p.m. ET premiere, the former Red Eye host’s new comedic talk show brought in 118k viewers in the 25-54 demo.
That was enough to finish in fourth place across all cable news, behind CNN’s High Profits (first place with 188k), MSNBC’s Investigates (179k), and two blocks of HLN’s half-hour Forensic Files (which averaged 148k for the full hour).
The Greg Gutfeld Show was one of Fox’s most hotly-anticipated debuts in recent memory, with a promotional appearance for the host on NBC’s Today Show and a plethora of promotional graphics throughout Fox’s daytime programming.
Despite its demo loss, however, The Greg Gutfeld Show did finish first in total viewership, delivering 792k viewers and besting MSNBC’s 433k, HLN’s 388k, and CNN’s 306k.
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