comScore Double X To Return To Slate Fold | Mediaite

Double X To Return To Slate Fold

Picture 6Double X, the women-oriented website launched by Slate will be folded back into the larger site come the new year. From the New York Times Media Decoder post:

Slate, a unit of The Washington Post Company, characterized the move as a business decision that would reduce costs while preserving editorial content. Double X was an expansion of Slate’s XX Factor blog. It was started in May as an online magazine about women, covering politics, culture, parenting, work-life balance and other subjects.

It’s a shame — the marketplace is not exactly flooded with intelligent, newsy websites devoted to women — if not a total surprise. Unlike Jezebel, which was a roaring success when it launched in Spring of ’07 (just in time to make the most of Hillary Clinton campaign for the White House), Double X never seemed to quite take hold in the blogosphere. Something that always puzzled considering they had the backing of Slate and what appeared to be a female audience hungry for fare that wasn’t limited to the pages of fashion magazines. However, launching a website is no easy feat (to say the least), and the timing may have been against Double X, in so far as that by the time they arrived on the scene the revelation of Hillary Clinton followed by Sarah Palin had been soundly trumped by the economy (for the time being). It should be noted, however, that they can still be found here.

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