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Fox’s Bret Baier Almost Hits 2 Million Total Viewers Friday Night

Cable news ratings, May 20, 2011:

•Fox’s Bret Baier hit nearly 2 million total viewers Friday night, easily demolishing the competition at 6 p.m. Baier had 1,957,000 viewers, far ahead of MSNBC’s Cenk Uygur (594,000) and CNN’s Wolf Blitzer (491,000). In terms of viewers 25-54, it was a far closer race, with Baier winning the timeslot with 328,000 viewers. Blitzer was second with 171,000 and Uygur third with 151,000.

•Has Lockup lost its edge? The Friday night MSNBC prison documentary series, which is usually intensely competitive, fared poorly on Friday, landing in third place among viewers 25-54. At 10 p.m., Fox won the hour with 299,000 viewers, followed by CNN’s Anderson Cooper (261,000). Lockup was a distant third with 135,000 viewers.

Here’s the full scoreboard:

TV NEWS RATINGS: 25-54 DEMOGRAPHIC (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

362

Blitzer

189

Matthews

122

Special

48

6 pm Baier

328

Blitzer

171

Live

151

Prime

87

7 pm Shep

382

King, USA

228

Matthews

137

Issues

108

8 pm O’Reilly

469

InTheArena

173

O’Donnell

182

Grace

181

9 pm Hannity

375

Morgan

145

Maddow

319

DrDrew

88

10 pm Special

299

Cooper

261

Lockup

135

Behar

65

11 pm O’Reilly

406

Cooper

272

Lockup

187

Showbiz

97

TOTAL DAY 290 164 161 95
PRIME TIME 381 192 212 110
Data by Nielsen Media Research. Live and same day (DVR) data.
TV NEWS RATINGS: TOTAL VIEWERS (L +SD)
Fox News CNN MSNBC CNN Headline News
5 pm Beck

1689

Blitzer

547

Matthews

582

Showbiz

155

6 pm Baier

1957

Blitzer

491

Live

594

Prime

291

7 pm Shep

1510

King, USA

510

Matthews

549

Issues

507

8 pm O’Reilly

2524

InTheArena

556

O’Donnell

832

Grace

657

9 pm Hannity

1972

Morgan

564

Maddow

915

DrDrew

323

10 pm Special

1395

Cooper

708

Lockup

467

Behar

245

11 pm O’Reilly

1317

Cooper

579

Lockup

445

Showbiz

329

TOTAL DAY 1290 486 499 271
PRIME TIME 1966 604 738 399
Data by Nielsen Media Research. Live and same day (DVR) data

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